• Feb 6th 2008 at 4:28PM
  • 48
Click above for a high-res gallery of the Hyundai Genesis sedan.

It's official. After gauging public reaction, Hyundai has decided not to slap on the automaker's swoopy "H" logo onto the Genesis sedan's front grille.

Two versions of the sedan were on display in Detroit, one with the aforementioned badge prominently placed in the center of the fascia and the other, which has been around since the introduction of the Genesis Concept, sporting the krill-grille sans logo. We're evenly divided about which looks better, but the general consensus is that the debadged front end had more of an upscale air.

Speaking with Automotive News, Hyundai's vice president of product development, John Krafic, said that Hyundai is expecting about 20-percent of buyers to opt for the 4.6-liter V8. Interestingly, Krafic said that cylinder deactivation and direct injection could be added on future models and that a supercharger could find its way under the hood to boost performance. No word on when either of these features would be added to the Genesis after it goes on sale this summer.

[Source: Automotive News – Sub. Req.]

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    • 1 Second Ago
      • 7 Years Ago
      A lot of comments are treating this logo issue like a black and white issue. It's human nature to do so, but it isn't that simple.

      The decision, if there is one, to leave the badge of would be both wise and brave and worth noting. I hope they go with that. Even better, I hope they go with the grill that was shown in their SuperBowl spots. It's bold, modern and different. The swoopy version shown in this article is just not very unique and clashes with the car's looks.

      If they do decide to slap a logo on the grill, they absolutely must redesign and update their logo. As is, the logo is looking dated and not fit for the modern, coming of age image they are trying to project. The current logo also carries with it the stigma of the old Hyundai.
      • 7 Years Ago
      @Joe K "What does it say about your brand's image when people would rather buy your car without it being visible?"

      It says they are concern about what the masses think of them. What does that say about the masses? Well they are an ignorant bunch.

      reply button is broken =/
      • 7 Years Ago
      Would be nice to see the Genesis badge (a la Bentley) on the hood as seen in the Superbowl commercial.
      • 7 Years Ago
      Chevy should absolutley NOT replace the bowtie.
      Thats just rediculous.

      Hyundai however, should pull a Mazda and redesign every few years like they did in the 90's
      • 7 Years Ago
      Brilliant move, you can convince novice car goers (or unsuspecting chicks) that it cost an arm and leg. I think they just took a Mercedes and BMW, used computer morphing software, then poof you have Genesis.
      • 7 Years Ago
      While I like the no-logo front and think it's a good move, it's still idiotic that they didn't start a luxury division with this car. yes, it would be insanely expensive and a logistical nightmare, but if hyundai is really serious (think long-term) about the american market, selling $35k hyundais is not the best move.
      • 7 Years Ago
      I like this Klingon grill...
      • 7 Years Ago
      I'm with Jason. I'm NOT a Hyundai fan but this car.. is rather attractive. This will change minds. The H logo to me automatically spells "low cost crap" but this isn't, so I think they did the right thing.
      • 7 Years Ago
      At any rate, this thing speaks volumes and DOES look like the concept.

      A new luxury division called "Genesis" would have been great, but would have cost a lot of money.

      Just think of it, "I Drive a Genesis".

      Sounds good enough.
      • 7 Years Ago

      You are so right...and what a great name that division would have..."Genesis"....
      • 7 Years Ago
      GM should redesign every single one of their logos except for Cadillac's. Buick's is okay, but GMC/Saturn/Pontiac/Chevy needs work because they all look cheapo...The red stuff (e.g. Saturn/Pontiac) needs to go.
      • 7 Years Ago
      this is testing mule that why they dont put logo on it
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