Volkswagen Beetle "Type One"

This is the original Type One, the car that was designed by Ferdinand Porsche and greenlighted by Adolph Hitler to become the "People's Car," or "Volkswagen." Later, it would be called "The Beetle" for its shape.


The Type One "Beetle" was not produced before the war for public purchase. Once Hitler started marching through Europe, though, the car's under-pinnings were used to make the "Kubelwagen," or German Jeep. It was rugged and versatile. Later it would be adapted to a consumer SUV sold as "The Thing" in the U.S.

The 1960s VW Beetle

The Beetle model that lef Volkswagen's rise through the 1960s. Note the "handle" style front bumper. This car can still be seen as a daily driver for people who live in warm, dry climates such as the American western states, Spain, parts of Africa, Central and South America. Durable and easy to repair with an engine that is easily and economically replaced if need be.

Vokswagen Classic Ad

This ad for the Beetle featuring NBA star Wilt Chamberlain was typical of ad agency Doyle Dane Bernbach's style, which changed advertising creativity for good.

VW Classic Ad

VW and ad agency DDB shocked everyone when it headlined this ad "Lemon." That word had become the kiss of death for a car, but VW used it to its advantage to tell a story about quality.

VW Super Beetle

The 1970s version of the Beetle: nicer seats and dashboard, it is not generally as coveted by collectors as the original, which had a steel body-colored flat dash.

The New Beetle

The New Beetle launched as a 1999 model. The hoopla surrounding its launch, starting with the 1994 Detroit Auto Show where the concept car debuted, saved the company. People had stopped caring about Volkswagen. The New Beetle revived the whole brand.

The new New Beetle

On April 18, Volkswagen will debut a new New Beetle, more aggressive and muscular in styling, in hopes of attracting more male buyers.

Share This Photo X