Toyota's really bad car name, Tsunami

If you thought Floridians were miffed at the name of Jeep’s new Hurricane concept, imagine the negative PR Toyota is going to get for calling their new Canadian Celica model the Tsunami. That’s right, Toyota is still making Celica’s in Canada and their catch phrase for the new car is, wait for it, “The new wave of bold style.” Ouch. Obviously Toyota can’t pull the name, all advertising and press releases fast enough. The Tsunami even came in a color called “Thunder Cloud.” That’s why you don’t name products ater natural disasters folks.

By dave.thomas@weblogsinc.com
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If you thought Floridians were miffed at the name of Jeep’s new Hurricane concept, imagine the negative PR Toyota is
going to get for calling their new Canadian Celica model the Tsunami. That’s right, Toyota is still making Celica’s in
Canada and their catch phrase for the new car is, wait for it, “The new wave of bold style.” Ouch. Obviously Toyota
can’t pull the name, all advertising and press releases fast enough. The Tsunami even came in a color called “Thunder
Cloud.” That’s why you don’t name products ater natural disasters folks.