Mercedes boosts CLA supplies, says it could sell twice as many

It’s been a few months since we talked about the Mercedes-Benz CLA’s status as an unmitigated hit, but a new story from Automotive News will allow us to revisit the sleek, fast-selling, four-door home run. Production has been increased again, with some of the extra capacity destined for US showrooms.

“We could have sold twice as many vehicles, easily, compared to our planning,” Daimler AG boss Dieter Zetsche told AN.

Dealers are sitting on perilously small supplies of the CLA, with Mercedes execs confirming to AN that a few dealers have slipped below a ten-day supply. For reference, a 60-day supply is generally considered healthy.

Mercedes’ Kecskemét, Hungary factory added a third shift back in May to address high demand for the four-door. Zetsche was unwilling to divulge how many more cars the facility will be able to churn out with this latest production increase, though.

“We do not want our customers to have to wait too much,” Zetsche told AN. “Wherever we could, we pulled out all the stops.”

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