Mazda’s North American division has released its July 2025 sales results, and the numbers show a clear upward trend. The automaker moved 45,057 vehicles in the U.S., a 13% increase over the same month last year. On a daily selling rate basis, accounting for one extra selling day this year, sales still rose by 8.7%. Total year-to-date volume now stands at 255,355 units, representing a solid 5.4% gain.
It’s a welcome bounce after a slower June, and one that signals firm demand heading into the final stretch of summer. In a market dominated by high prices and shrinking inventory, Mazda’s more affordable offerings — including models that still slip under the $25,000 mark — may be giving it an edge with cost-conscious buyers.
Regional Momentum in Canada and Mexico
Mazda’s growth isn’t limited to U.S. showrooms. In Canada, Mazda Canada Inc. recorded 6,951 vehicle sales, a 14.6% increase over July 2024. That brings its 2025 tally to 47,747 units, up nearly 20% on the year. Mexico saw even sharper gains: 9,803 units sold, rising 17% year-over-year, with total 2025 volume reaching 59,712 vehicles — a 13% bump over 2024.
Strong regional performance comes at a time when global Mazda production is facing modest headwinds. Domestic and overseas manufacturing slipped in June, and global sales declined 5.3% for the month. That puts even more weight on North America as a stabilizing force — especially with volume and margin drivers like the CX‑50 continuing to impress.
Mazda
Model Highlights and Misses
At the model level, Mazda’s results were mixed. The CX‑50 crossover posted another strong month, with 13,810 units sold, up over 70% from last year. That’s no surprise, given recent praise for the SUV’s blend of design and driving dynamics. Some are even calling the Mazda CX‑70 the brand’s best SUV to date — a sign that Mazda’s SUV strategy is finally clicking.
Another standout was the MX‑5 Miata, which saw sales more than double year-over-year to 1,163 units. As the ND generation celebrates a decade in production, many still consider it a benchmark for affordable driving fun. Mazda has continued refining the ND Miata, keeping it competitive with modern updates while retaining its core character.
Less encouraging were the results for the Mazda3 and CX‑30, which posted year-over-year drops of 47% and over 50%, respectively. These compact models have faced rising competition and shifting buyer preferences — especially as consumers gravitate toward larger crossovers and electrified offerings.
Kyle Edward
Certified Pre-Owned and Looking Ahead
On the used side, Certified Pre-Owned (CPO) sales fell slightly to 6,268 units, down 6% year-over-year. The year-to-date figure remains flat at 43,337 vehicles, signaling stable but unspectacular momentum in the CPO market.
Still, the overall outlook remains positive. July’s gains help correct the slower start to summer, and with new models like the CX‑70 making waves, Mazda appears to be regaining its rhythm. If the brand can hold this momentum — and keep balancing pricing, performance, and value — it could continue to outperform expectations through the rest of 2025.