It’s been slightly more than a year since the news that Volkswagen had
intentionally cheated on diesel emissions testing broke. Since then, the company’s reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today,
Reuters reports that Volkswagen subsidiaries
Lamborghini and Bentley won’t bring their elaborate displays to the Paris Motor Show next week.
Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told
Reuters that it plans to attend smaller events that focus more on potential buyers.
The Volkswagen group as a whole has shifted it’s focus, both when it comes to products and auto shows like Paris. Next week, the automaker
will be focusing on electric vehicles and electromobility. The company plans to reveal
a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for
30 new electric vehicles by 2025.
Lamborghini and Bentley aren’t the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere.
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