Every automaker steals design inspiration from the others, to one degree or another – just look at the Aston Martin-aping Ford Fusion. But it’s the egregious attitude –
responsible
for
all
this
garbage – that drives us mad. In this case,
Land Rover’s officially fighting back against China’s blatant copyright infringement.
Jaguar
Land Rover is filing suit against the outfit responsible for the LandWind X7. A JLR spokesman
told
Reutersa Beijing court “served Jiangling Motor with newly filed actions surrounding copyright and unfair competition.” In other words, JLR’s suit alleges that
the LandWind X7 is a Xerox of the Range Rover Evoque. Yep. We can see see that.
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It looks like a forgery, and not a particularly convincing one. The hood, badging, headlights, mirrors, side grilles, and rear-bumper design look like they could have been plucked directly from the Evoque’s assembly line.
But more than a simple case of copyright infringement, Land Rover’s suit is worth watching because it could give hope to other automakers that have been subject to Chinese copycats, like
Ford,
Volkswagen,
Cadillac,
BMW/
Mini, and others. As
Reuters explains, despite wide-spread copyright infringement, western automakers find the odds of overcoming the home-field advantage enjoyed by Chinese automakers in local courts too low. There’s also concern that opposing domestic automakers too vigorously could hurt sales to Chinese drivers.
JLR’s case, then, could serve as a litmus test for future legal action against Chinese copycatters. We can’t wait to see how it plays out.
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