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Hyundai Group Chairman Chung Mong Koo has decided that it is time for the Hyundai and Kia brands to develop their
own unique look like Mazda’s “cat’s eyes” headlamps or Chrysler’s and Audi’s open-mouth front grills. So he hired two
American designers, Joel Piaskowski (Hyundai) and Tom Kearns (Kia), to spearhead the development. Both are Detroit
natives who worked at General Motors for years before joining Hyundai.
The redesigned Sante Fe, which generated rave reviews on
Autoblog, is based on Piaskowki’s design. If that’s just one example of the two Korean brands direction, the next
decade will prove to be very interesting. We can’t wait to see what they do with the Tiburon.