Yesterday, Ford offered up a
buffet of information. Along with
Bronco news, GT500 teasing and the announcement of
Ford Co-Pilot360 driver assistance becoming standard across its entire lineup, Ford also reaffirmed its commitment to electrification. Specifically, the company
announced an $11 billion investment in hybrids and EVs, reiterating plans to introduce 13 new electrified vehicles around the world in the next five years.
That investment is up from the
$4.5 billion Ford had promised in last year.
As part of its electrification strategy, Ford will offer hybrid versions of its volume vehicles, including the F-150, Mustang, Explorer, Escape and the upcoming
Bronco SUV. Ford says the hybrid F-150 in 2020 will offer more low-end torque for hauling and serve as a mobile generator, while the Mustang’s hybrid system will be focused on providing more performance.
In Europe, the Transit Custom will get a plug-in hybrid version. Ford will also globally launch an all-electric performance SUV, teased with the
Mach 1 moniker, with a 300-mile range.
“Throwing a charger in the trunk of a vehicle and sending customers on their way isn’t enough to help promote the viability of electric vehicles,” said Sherif Marakby, Ford VP of Autonomous and Electric Vehicles. “In addition to expanding our electric vehicle lineup, we are redesigning the ownership experience to ensure it addresses customer pain points that currently hold back broad adoption today.” One of those solutions will be over-the-air updates, providing simple software fixes and reduce trips to the dealership.
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