Ah, yes, there’s nothing like a good pissing
match in the auto industry. Chevy last month claimed that it had taken the top spot away from the Ford brand, showing
sales data that indicated a slight (17,000-unit) Bowtie edge over the Blue Oval.
But now Ford has fired back,
stating that if registrations are used to indicate popularity, it had a 5,000-unit (0.19%) lead over Chevrolet. The
automaker wants GM to pull what it now considers to be misleading advertisements, but GM CEO Rick Wagoner is standing
by his company’s claims.
Some might say that this whole thing seems much like two bald men fighting over a comb
and that perhaps the companies should focus their energies not on each other but instead on competitors such as Toyota.
But somewhere in Detroit there are probably several people who really think this is the most important thing in
the world.