Toyota schools consumers on hybrids

Ever the environmental activist (or at least playing one on TV, as many have pointed out), Toyota will bring its own version ofWho Wants to Be a Millionaire on tour with the company as it travels the auto show circuit next year, starting at the North American International Auto Show in Detroit. The effort is a game show designed to teach consumers the basics of hybrid vehicles, giving them an opportunity to learn more without feeling uncomfortable about knowing little about hybrids. In the spring, the company will follow up the tour with Hybrid 101, a crash course taught at 1,200 dealerships nationwide.

By Erin Mays
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Ever the environmental activist (or at least playing one on TV, as many have pointed out), Toyota will bring its own
version of Who Wants to Be a Millionaire on tour with the company as it travels the auto show circuit next
year, starting at the North American International Auto Show in Detroit. The effort is a game show designed to teach
consumers the basics of hybrid vehicles, giving them an opportunity to learn more without feeling uncomfortable about
knowing little about hybrids. In the spring, the company will follow up the tour with Hybrid 101, a crash course taught
at 1,200 dealerships nationwide.