Toyota parks a Prius in Lake Wobegon

I can’t say with any accuracy how much overlap there is between Autoblog’s audience and that of Garrison Keillor (shown, and yeah, that’s what he looks like), the host ofA Prairie Home Companion on public radio, but I know that I listen to the news from Lake Wobegon on occasion and I bet some of you secretly do too. Toyota has become a national broadcast sponsor of the show is already displaying Hybrid Synergy Drive banners at the show’s live performances and on its website. While the 30-year old radio program is heard on 580 public radio stations and has a huge audience numbering around 4.3 million, you have to wonder if those are really the people Toyota needs to convince about the efficacy of hybrids. [Source: Toyota]

By John Neff
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I can’t say with any accuracy how much overlap there is between Autoblog’s audience and that of Garrison Keillor
(shown, and yeah, that’s what he looks like), the host of A Prairie Home Companion on public radio, but I know
that I listen to the news from Lake Wobegon on occasion and I bet some of you secretly do too. Toyota has become a
national broadcast sponsor of the show is already displaying Hybrid Synergy Drive banners at the show’s live
performances and on its website. While the 30-year old radio program is heard on 580 public radio stations and has a
huge audience numbering around 4.3 million, you have to wonder if those are really the people Toyota needs to convince
about the efficacy of hybrids.

[Source: Toyota]