Cadillac isn’t the only automaker to roll out a new TV ad for the Super Bowl – add Toyota to the list. The
advertising launch for the new 2007 Toyota Camry (“America’s most popular car”) begins during the Super Bowl,
with a ground-breaking “hybrid” TV commercial.
The commercial features a Hispanic father and son
driving in their new Camry hybrid, and draws an analogy between the car’s hybrid powertrain and the father’s
“hybrid” dialog (using both Spanish and English).
The ad plays multiple roles, introducing the
2007 Camry, promoting Toyota’s Hybrid Synergy drivetrain, and appealing to the Hispanic market (where Toyota is number
one).
And of course, the fact that the Super Bowl is happening at Ford Field, in Detroit, adds a nice touch
of irony…