Tom Waits sues GM over Opel radio ads

Tom Waits is suing GM over the use of his voice in some Opel radio advertisements. Well, not quite – apparently GM found a soundalike to voice the ads, which until now I would have thought to be a nearly impossible task, being that Wait’s voice is coarser than 36-grit sanding discs. As he puts it, “Apparently the highest compliment our culture grants artists nowadays is to be in an ad— ideally naked and purring on the hood of a new car. I have adamantly and repeatedly refused this dubious honor. While the court can’t make me active in radio, I am asking it to make me radioactive to advertisers.” Ah, that’s the sort of attitude that I’ve been missing since the early 90s.

By eric@bryantperformance.com
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Tom Waits is suing GM over the use of his voice in some Opel radio advertisements. Well, not quite – apparently GM
found a soundalike to voice the ads, which until now I would have thought to be a nearly impossible task, being that
Wait’s voice is coarser than 36-grit sanding discs. As he puts it, “Apparently the highest compliment our culture
grants artists nowadays is to be in an ad — ideally naked and purring on the hood of a new car. I have adamantly and
repeatedly refused this dubious honor. While the court can’t make me active in radio, I am asking it to make me
radioactive to advertisers.” Ah, that’s the sort of attitude that I’ve been missing since the early 90s.