Titanic task: breaking the American truck buyer

Bloomberg.com looks at a few of the reasons why Nissan’s stellar new full-size Titan pickup is experiencing a

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Bloomberg.com looks at a few of the reasons why Nissan’s stellar new full-size Titan pickup is experiencing a
lukewarm reception in the US. Since its introduction the Titan has been rated right alongside the all new Ford F-150 by
the press, but it seems American buyers aren’t ready to trust an import when the size of the truck is this big. Sure
the smaller pickups by Toyota & Nissan are fairly popular but for some reason pedigree matters when mixed with
size.