Nissan Considers to Move from SoCal to…Tennessee?

Nissan is reportedly contemplating moving its headquarters from Gardena California to Tennessee, the state that’s home to their giant assembly plant in Smyrna (20 miles outside of Nashville). Another possible site is Texas as it already has a financial services operation near Dallas. The cost saving benefit of such move is clear, but Nissan risks losing its design and marketing talents who might not be so stoked about reallocating to Tennessee or Texas, especially given the fact that Hyundai/Kia right down the 405 is waving a big welcome sign with big paychecks behind them.

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Nissan is reportedly contemplating moving its headquarters from Gardena California to Tennessee, the state that’s
home to their giant assembly plant in Smyrna (20 miles outside of Nashville). Another possible site is Texas as it
already has a financial services operation near Dallas. The cost saving benefit of such move is clear, but Nissan risks
losing its design and marketing talents who might not be so stoked about reallocating to Tennessee or Texas, especially
given the fact that Hyundai/Kia right down the 405 is waving a big welcome sign with big paychecks behind them.