Nissan committed to Titan despite missing sales target

Jed Connelly, Nissan North America’s VP of Sales and Marketing, told Ward’s Auto that despite the Titan missing its sales target of 100,000 units for the second year in a row, the company remains committed to the competitive full-size truck segment. Nissan sold 91,296 Titans in its last fiscal year and admits that the employee pricing programs of the Big 3 has pulled a lot of people out of the marketplace early. Regardless, Connelly makes it clear that Nissan is committed to the Titan, even hinting at possible diesel and heavy-duty versions in the future. He also acknowledged that the third gen. Toyota Tundra will be a major competitor in the segment, though he’s glad the Titan arrived ahead of it.

By John Neff
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Jed Connelly, Nissan North America’s VP of Sales and Marketing, told Ward’s Auto that despite the Titan missing its
sales target of 100,000 units for the second year in a row, the company remains committed to the competitive full-size
truck segment. Nissan sold 91,296 Titans in its last fiscal year and admits that the employee pricing programs of the
Big 3 has pulled a lot of people out of the marketplace early.

Regardless, Connelly makes it clear that Nissan is committed to the Titan, even hinting at possible diesel and
heavy-duty versions in the future. He also acknowledged that the third gen. Toyota Tundra will be a major competitor in
the segment, though he’s glad the Titan arrived ahead of it.