New things in store for the HUMMER brand

Brand manager Susan Docherty says that, despite the rise in gas prices, there’s a heck of a lot of untapped potential in the brand, and HUMMER plans to move forward in coming out with new models. Any new models will fit the brand, of course— don’t expect any sports cars or minivans coming anytime soon, but watch out for vehicles with the performance and off-road capability HUMMER is known for, like a HUMMER H3 SUT

By Erin Mays
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Thanks to the
H3, HUMMER experienced a 93 percent increase in sales this year. The (relatively) small SUV packed such a big punch that
company execs are mulling expanding the brand.

Brand manager Susan Docherty says that, despite the rise in gas
prices, there’s a heck of a lot of untapped potential in the brand, and HUMMER plans to move forward in coming
out with new models. Any new models will fit the brand, of course — don’t expect any sports cars or
minivans coming anytime soon, but watch out for vehicles with the performance and off-road capability HUMMER is known
for, like a HUMMER H3 SUT