Kia was caught testing their Carens MPV and spies were on hand to
catch a few pictures. The Carens, which will be an MPV vehicle, is set to compete against the Mazda5, Toyota/Pontiac
Matrix/Vibe, and other upcoming MPVs. Depending on who you talk to in the US, these vehicles are classified differently
than in Europe. Do not be fooled, they serve the same purpose. They are fuel efficient people movers, and if Kia brings
their offering here they will get a early foot hold in a potentially explosive market.
With the American aversion to hatchbacks fading, and fuel pricing making many SUVs unattractive to suburban and
urban dwellers, these space and fuel efficient vehicles will have a definite appeal. They should offer small car-like
economy while still providing comfortable accommodations. We are predicting this segment will catch on with proper
marketing and product tailored to the American market. A good example of what will work can be found in the Ford
Fairlane concept. The styling is attractive, while still offering car-like economy with interior packaging that is
superior to that found in an SUV. Despite it?s many critics, the Scion xB is probably the best example of this interior
design mindset. The Scion xB has more room in the most important interior dimensions than most vehicles, regardless of
class. If a larger vehicle was designed similarly, meaning upright seating, low step in height and a high roof, the
results would be a cavernous, comfortable interior. This is what many buyers, especially those with families, are
looking for.