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A new global ad campaign for Jaguar developed by the company’s freshly appointed ad agency, Euro RSCG Fuel, is set
to debut with a slew of print, television and electronic media advertisements. The campaign is titled ‘Gorgeous’ and is
touted as being the future direction of Jaguar’s brand imaging campaign. Despite being devoured by one of the Big 3,
Jaguar has consistently produced cars that could easily be described as gorgeous in form even if their function didn’t
always exceed that of their peers. To accentuate the brand’s style seems like a no-brainer that will probably pay off
for these handsome cats.
[Source: Ford]
Attn Jaguar Accounting Dept: invoice is in the mail for one premium placed ad on Autoblog.