Get Autoblog in your Google feed
Ford’s sponsorship of Phil Mickelson may not
be translating to increased sales, but Ford believes it is an image booster. Phil Mickelson is a golfer with a
positive image, and his latest PGA Championship win is good exposure for Ford. We couldn’t agree more. In fact, Ford
lucked out in their decision to sponsor Mickelson early in his career rise to the top. Now, they can
ride his growing popularity and increasing success from the ground floor. Choosing Mickelson was a brilliant
move, especially compared to the Eminem
debacle.