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GM will launch a major advertising
and consumer education campaign for its flex-fuel
vehicles next month. Elizabeth Lowery, GM Vice President, Environment and Energy, announced the company’s plans
Tuesday at the 2006 Automotive News World Congress.
As we reported from the L.A. Auto Show earlier this
month, GM rolled out a fleet of flex-fuel vehicles, capable of running up to 85 percent ethanol, in conjunction with a
demonstration program with the California state government.
GM indicated its FFV promotion would expand to
become a full marketing campaign later in the year. The full text of Lowery’s presentation is available here.
Meanwhile, the New York Times reports that ethanol prices are rising, following
oil prices upward.