Ford's income dips

Ford’s net income for the second quarter dipped 19 percent to $945 million. Even with the slide, Ford did beat most analysts’ predictions and is certainly doing better than GM. Despite the comparatively decent performance, Bill Ford Jr. is still sticking to his guns that things need to get better. His outlook is justified as Ford and GM both deal with foreign competition and decreased demand for their profitable SUVs. Luckily, Ford has prepared in advance. With new cars and crossovers planned for its lineup, Ford is at least in a better position to address consumers that are moving away from traditional body-on-frame SUVs to more fuel efficient cars and crossovers.

By randall.halcomb@gmail.com
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Ford’s net income for the second quarter dipped 19 percent to $945 million. Even with the slide,
Ford did beat most analysts’ predictions and is certainly doing better than GM. Despite the comparatively decent
performance, Bill Ford Jr. is still sticking to his guns that things need to get better. His outlook is justified as
Ford and GM both deal with foreign competition and decreased demand for their profitable SUVs. Luckily, Ford has
prepared in advance. With new cars and crossovers planned for its lineup, Ford is at least in a better position to
address consumers that are moving away from traditional body-on-frame SUVs to more fuel efficient cars and
crossovers.