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During
its Super Bowl marketing blitz, Ford made a big deal of its new association with Kermit the Frog, who in the course of
his advertising duties experienced a change of heart, proclaiming : “I guess it iseasy being
green.”
But Jim Henson’s trademark amphibian may have had it right the first time. High profile market
introductions and Muppet pitchfrogs aside, the Blue Oval is struggling with its hybrid initiative, and recently doubled
its incentives on its green-tinged SUVs to $1,000. Though it remains early in the year, at its present clip, Ford is
only selling about half its hybrid capacity and waiting lists have dwindled to zero — a marked change from foreign
competitors at Toyota and Honda.
[Source: Dow Jones via Morningstar.com]