Ford's Euro Luxury brands taking a dive

Only Volvo is making money these days for Ford it seems. The rest of the Premium Auto Group including Land Rover, Jaguar and Aston Martin are losing their shirts to the tune of more than $800 million in the first half of 2004. Volvo is trying to save their brethren by posting $488 million in operating profits over that time. The CFO of PAG says they’d be lucky to break even this year. Lucky seems to be an understatement.

By dave.thomas@weblogsinc.com
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Only Volvo is making money these days for Ford it seems. The rest of the Premium Auto Group including Land Rover,
Jaguar and Aston Martin are losing their shirts to the tune of more than $800 million in the first half of 2004. Volvo
is trying to save their brethren by posting $488 million in operating profits over that time. The CFO of PAG says
they’d be lucky to break even this year. Lucky seems to be an understatement.