Ford renames new sedan Fusion

I woke up this morning after writing the Ford rant to find this gem of a news item. The car that will replace the Taurus shall be named Fusion. The original name, Futura, could not be used because that’s what Pep Boys calls their discount line of tires. Does Fusion actually sound better than Taurus? Does it mean anything? I thought this would be a sedan. Fusion sounds like the name of a crossover vehicle, SUV, 3-door hatchback, basically anything but a high volume sedan. But it is better than Futura and it starts with an “F” which I guess is a theme for “F”ord.

By dave.thomas@weblogsinc.com
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I woke up this morning after writing the Ford rant to find this gem of a news item. The car that will replace the
Taurus shall be named Fusion. The original name, Futura, could not be used because that’s what Pep Boys calls their
discount line of tires. Does Fusion actually sound better than Taurus? Does it mean anything? I thought this would be a
sedan. Fusion sounds like the name of a crossover vehicle, SUV, 3-door hatchback, basically anything but a high volume
sedan. But it is better than Futura and it starts with an “F” which I guess is a theme for “F”ord.