Ford Fusion built for 'Jennifer'

“Jennifer” is an endangered species within the walls of Ford dealerships and the automaker thinks the new Fusion is perfect bait to get her back. “Jennifer” is a fictional customer dreamed up by marketing research. She is a 32-year-old teacher in Austin, Texas, married and thinking about starting a family. Ford hopes that their renewed interest in cars, and marketing them correctly, will help turn the tide of eroding sales. The Fusion was tailored for “Jennifer”.

By avant1963@cheersandgears.com
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“Jennifer” is an endangered species within the walls of Ford dealerships and the automaker thinks the new Fusion is
perfect bait to get her back. “Jennifer” is a fictional customer dreamed up by marketing research. She is a 32-year-old
teacher in Austin, Texas, married and thinking about starting a family. Ford hopes that their renewed interest in cars,
and marketing them correctly, will help turn the tide of eroding sales. The
Fusion was tailored for “Jennifer”.