Ford backing SUVs with ads

We’re not sure how Ford’s new $50 million advertising campaign for the Expedition and Explorer are going to battle the fuel prices that have driven sales down 26.8 percent and 25.1 percent respectively. The Explorer spots will focus on standard electronic stability control with rollover protection while the Expedition ads will focus on the three-valve technology of the 5.4-liter V-8. A revised Explorer comes for 2006 and the Expedition gets redesigned for 2007.

By avant1963@cheersandgears.com
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We’re not sure how Ford’s new $50 million advertising campaign for the Expedition and Explorer are going to battle
the fuel prices that have driven sales down 26.8 percent and 25.1 percent respectively. The Explorer spots will focus
on standard electronic stability control with rollover protection while the Expedition ads will focus on the
three-valve technology of the 5.4-liter V-8. A revised Explorer comes for 2006 and the Expedition gets redesigned for
2007.