Which is why they’ve decided to break into the “superluxury” market. Toyota’s veep of corporate communications Irv
Miller says, “There’s a lot of discussion on halo effect on a franchise and a luxury market particularly.” Big Irv
claims talks have run the gamut in terms of what kind of vehicle could possibly fulfill Lexus’ dreams of ultralux—
they’ve discussed sedans, a sports car, and even a hybrid capable of making performance numbers at which people do not
immediately laugh. Unfortunately, the Lex from Minority Report (pictured) has not been considered. Lexus projects that
the $100,000 mark is where they will aim, leading your belligerent uncle to chastise you next Thanksgiving for spending
so many bills on “what’s basically a Toyota. You spent a hundred large on a Toyota, I hope you realize that. Now pour
me another scotch.”
For Lexus, regular old luxury is no longer enough
Which is why they’ve decided to break into the “superluxury” market. Toyota’s veep of corporate communications Irv Miller says, “There’s a lot of discussion on halo effect on a franchise and a luxury market particularly.” Big Irv claims talks have run the gamut in terms of what kind of vehicle could possibly fulfill Lexus’ dreams of ultralux— they’ve discussed sedans, a sports car, and even a hybrid capable of making performance numbers at which people do not immediately laugh. Unfortunately, the Lex from Minority Report (pictured) has not been considered. Lexus projects that the $100,000 mark is where they will aim, leading your belligerent uncle to chastise you next Thanksgiving for spending so many bills on “what’s basically a Toyota. You spent a hundred large on a Toyota, I hope you realize that. Now pour me another scotch.”