Automakers spoil the surprise

In this commentary from Autos Insider columnist John McCormick hits the proverbal nail on the head with this one. The reason the Jeep Hurricane was such a showstopper was that it was a surprise, one of the only in the show. To beat everyone to the punch and get the headlines, automakers have been leaking little sketches through out the year. I’ll quote him here by saying “it’s hard to get excited when you’ve literally seen it all before”.

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In this commentary from Autos Insider columnist John McCormick hits the proverbal nail on the head with this one.
The reason the Jeep Hurricane was such a showstopper was that it was a surprise, one of the only in the show. To beat
everyone to the punch and get the headlines, automakers have been leaking little sketches through out the year. I’ll
quote him here by saying “it’s hard to get excited when you’ve literally seen it all before”.