The results are driven by a global market share that rose three tenths to 7.6 percent of the worldwide automotive market, particularly in North America, South America, and Europe. Ford's market performance was especially strong in its home region, where the company's market share gained six tenths of a percentage point. The bulk of the automaker's profits were made here in North America, compared to losses (albeit mitigated ones) in other regions like South America, Europe, and the Middle East/Africa, and eight-figure profits in the Asia Pacific region.
Of course, it didn't hurt to have new product rolling out and strong sales to drive those financial results. The F-150 reached full production volume this quarter, and the new Super Duty was launched, helping the F-Series record its best third-quarter since 2006. Lincoln sales also increased by 15 percent to mark the best quarter since 2008. Ford sold more vehicles than any other brand in North America this quarter, and more electrified vehicles (pure EVs and hybrids) than any other automaker this side of Toyota.