• Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
Not all of the customs at SEMA are about showing off huge power or wild body kits. Automakers also bring along a smattering of concepts that just display some of the styling options possible for their models. Chevrolet is no different, and it has a bunch of modestly modded bow ties on display at this year's show.

Perhaps the oddest of the brand's styling concepts is the 2015 Corvette Stingray as personalized by Kiss member Paul Stanley. The band is probably among the last you would associate with the 'Vette, but Stanley gives his take a candy red paint over much of the body with a contrasting Midnight Glaze Silver roof, hatch, spoiler and grille. The look is completed with forged aluminum wheels from Chevrolet Accessories that are 19-inches up front and 20-inches in the rear.

The Chevy Cruze RS Plus doesn't wear styling by a rock star but it does have custom Wildfire Metallic paint and matte black stripes that really grab the eye. Under the hood, the 1.4-liter turbocharged engine has a cold-air intake and "performance-enhancing stage kit" from Chevrolet Performance.

Next up, the Impala Blackout is ready to disappear into the night with a mix of glossy black paint and shining chrome. The aftermarket pieces for the grille surround, rear spoiler and mirror caps all come from Chevy Accessories. The motif is carried inside with black leather and stainless steel parts for the sill plates and pedals.

Finally, the Chevy SS Sport hints at the model's Australian heritage and Chevy Accessories parts. The black grille, stripes, side vents and rear spoiler all look mean and come from the aftermarket catalog. However, the 20-inch wheels, floor mats and cargo tray all bear the Holden logo to show off the muscle sedan's lineage.

Check out the galleries above and below for a look at all of these style-focused concepts, and scroll down to get the full scoop on their various parts and to watch an hour-long video on the build process.

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Chevrolet Previews Performance-Inspired SEMA Cars

SS, Impala, Sonic and Cruze demonstrate possibilities of personalization

DETROIT – Chevrolet today previewed several performance-oriented concepts of some of the brand's most popular passenger cars, including the SS Sport, Sonic, Impala and Cruze. They will debut Nov. 4-7 in Las Vegas at the SEMA Show, the world's largest convention of automotive aftermarket parts and accessories.

"Chevrolet's 2015 passenger car lineup is one of the strongest and most competitive in the industry, offering customers a wide range of great-looking, great-driving and well-connected choices," said Paul Edwards, vice president, Chevrolet Marketing. "They're personal cars, too, and these concepts suggest possibilities of how to amplify Chevrolet's heritage of performance and fun-to-drive spirit to make them even more personal."

The SEMA concepts feature accessories designed to allow personalization while maintaining excellent refinement and ride characteristics. General Motors' engineers developed most of the accessories shown on the concept vehicles. Some accessories are available from Chevrolet dealers, while others are being evaluated for production.

The available accessories are designed, engineered, tested and backed by Chevrolet to be installed by a Chevrolet dealer, which maintains the vehicle warranty – a claim aftermarket manufacturers cannot make.

Leading Chevy's SEMA charge is the SS Sport concept, followed by a pair of street-savvy subcompact Sonic concepts, a sinister-looking Impala Blackout concept and a sportier take on the Cruze RS.

SS Sport concept

Inspired by Chevrolet's motorsports heritage and its Australian lineage, the SS Sport concept gives the V-8-powered sports sedan a makeover that reflects its performance capability.

Unique features include:

Enhanced Some Like It Red Hot exterior with body-color door handles and mirrors
Chevrolet Accessories grille kit, fog lamp bezels, side fender vents and rear spoiler
Chevrolet Accessories stripes for the hood and deck lid
Chevrolet Accessories high-gloss black 20-inch wheels – 20 x 8.5-inch in front and 20 x 9-inch in the rear
Chevrolet Accessories wheel caps with the Holden logo
Chevrolet Accessories sport pedal kit and cargo net
Chevrolet Accessories floor mats and cargo tray with the Holden logo.
Power for the Chevrolet SS comes from the LS3 V-8, delivering an SAE-certified 415 horsepower (310 kW) and 415 lb-ft of torque (563 Nm). For 2015, it is available with a new six-speed manual transmission, along with a six-speed, paddle-shift automatic.

Additionally, the 2015 SS receives standard Magnetic Ride Control – the world's fastest-reacting damping system – which provides more precise body motion control that correlates with a more responsive, more refined ride. Also new are Brembo rear brakes that complement the Brembo front brakes that have always been part of the SS's equipment.

Sonic Performance concept

This performance-oriented Sonic hatchback concept draws on the legacy of Chevrolet's high-performance vehicles reimagined for a new generation of enthusiasts. The Sonic Performance concept features engine performance, suspension/brakes and appearance upgrades designed to be installed by Chevrolet dealers for quicker and easier personalization.

The Performance concept package includes:

A Chevrolet Performance Stage Kit, cold-air induction and a high-flow exhaust system allowing the 1.4L turbo engine to produce more power for a more exciting driving experience
A track-tuned suspension system developed by Chevrolet Performance. The suspension kit lowers the ride height for a sportier stance
Synergy Green exterior color accented with white, offset stripe package
Chevrolet Accessories white headlamp rings, tail lamp rings, grille surround, mirror covers and rear spoiler
Concept ground effects package
Chevrolet Accessories 17-inch aluminum wheels in white
Chevrolet Accessories carpeted floor mats, door sills and sport pedals.
The Sonic Performance concept features an advanced safety package including forward collision alert and lane departure warning – crash-avoidance technologies typically found on cars costing more – as well as a rear vision camera. It also features 10 standard air bags and Bluetooth phone connectivity – just like every production Sonic in the 2015 lineup.

Sonic Accessories concept

Built to highlight the personalization possibilities, Sonic Accessories concept allows mixing and matching of the latest accessories for unique treatments.

Sonic Accessories concept highlights include:

Summit White exterior color with an offset matte black stripe
Chevrolet Accessories white headlamp rings and tail lamp rings
Chevrolet Accessories black grille surround, mirror covers and rear spoiler
Chevrolet Accessories black 17-inch aluminum wheels
Chevrolet Performance suspension kit with lowered ride height
Chevrolet Accessories carpeted floor mats, door sills and sport pedals.
The Sonic Accessories concepts also packs a Kicker® subwoofer and amplifier to complement its street-smart style with the appropriate decibels.

Under the hood is the Ecotec 1.4L turbo rated at 138 horsepower (103kW) and 148 lb-ft of torque (200 Nm) of torque between 1,850 and 4,900 rpm. The wide rpm range for the maximum torque – a specific trait of turbocharged engines – helps the engine deliver a better driving experience and performance.

Impala Blackout concept

Redesigned a year ago, the 2015 Chevrolet Impala builds on the attributes that made it one of the most acclaimed new cars of 2014 – including being named the Cars.com Best Car of 2014 and one of Kelley Blue Book's 12 Best Family Cars for 2014.

The Impala Blackout concept builds on the car's aggressive, acclaimed styling with blacked-out cues that lend it a sinister attitude – all accomplished with paint and accessories available from Chevrolet. The simple-yet-effective formula includes: Chevrolet Accessories black grille surround, rear spoiler, painted mirror caps and 19-inch aluminum wheels.

The all-black, leather-trimmed interior features custom trim plates with a wire mesh pattern, along with Chevrolet Accessories stainless steel sills – with the Impala logo – and a sport pedal kit. The Impala Blackout also rocks with the production model's available 11-speaker Bose® Centerpoint® Surround Sound System, which connects to the Chevrolet MyLink system via an eight-inch-diagonal color touch screen.

The Impala's available 3.6L V-6 engine, rated at 305 horsepower (227 kW) and 264 lb-ft of torque (358 Nm), powers the Blackout concept. It is the segment's most powerful naturally aspirated V-6 engine.

Cruze RS Plus concept

Cruze is the cornerstone of Chevrolet's North American small-car lineup, which is attracting a greater share of the market and more young, first-time customers visiting Chevy showrooms. It is also Chevrolet's best-selling car around the world, with more than 3 million units sold globally since its launch in mid-2010.

The 2015 Chevrolet Cruze in North America receives revised exterior styling, enhanced interior convenience and greater connectivity – including new Text Message Alerts, Apple Siri integration and OnStar 4G LTE with available built-in Wi-Fi hotspot.

An available RS package includes unique fascias, rocker moldings, rear spoiler and fog lamps, while an uplevel instrument cluster includes chrome accent rings in place of the standard silver finish, and opaque cluster bezels that allow the cluster's ice blue backlighting to shine through for a sporty nighttime appearance.

The Cruze RS Plus concept accentuates the distinctive, upscale styling cues of the 2015 Cruze RS with a custom Wildfire Metallic exterior, along with unique lower body moldings and a custom rear spoiler. A twin-stripe package in matte black is available from Chevrolet Accessories.

Inside, the Jet Black interior shines brighter with a Chevrolet Accessories ambient lighting kit and illuminated door sills. It also features a sport pedal kit and a Kicker® subwoofer and amplifier kit.

Under the hood, the concept's aggressive styling is matched with a performance-enhancing stage kit from Chevrolet Performance, as well as a concept fresh-air intake system for the 1.4L turbo engine.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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Paul Stanley Stingray

As the front man for one of the most successful rock groups in history, KISS' Paul Stanley is an artist with an affinity for great style. He worked with Chevrolet designers to personalize a 2015 Corvette Stingray coupe, creating the perfect instrument that reflects Stanley's creativity applied to America's sports car.
"This car is undeniable in terms of its aesthetics," said Paul Stanley. "And it is also a world-class piece of machinery."

First, Stanley selected the exterior scheme, with a unique candy red hue offset with Midnight Glaze Silver paint treatment on the roof, rear hatch, spoiler, outside mirrors and the front grille. He also helped select unique interior enhancements, including quilted parchment leather seats, along with additional parchment leather accents in the Jet Black cabin. There is dark red accent stitching throughout.

Stanley's Stingray features the available Z51 Performance Package, which includes a dry-sump oiling system, electronic limited-slip differential, larger front brakes and a cooling package for the differential and transmission.

The car rolls on Chevrolet Accessories forged aluminum wheels – 19-inch front/20-inch rear – in Carbon Flash Metallic. They're used with Michelin P245/35ZR19 tires in front and P285/30ZR20 tires in the rear.
Power comes from the 6.2L Gen V LT1 engine, rated at 460 horsepower and 465 lb-ft of torque with the available performance exhaust system. The LT1 features direct injection, continuously variable valve timing and Active Fuel Management. Stanley also selected the Stingray's new, available eight-speed paddle-shift automatic transmission, which delivers world-class shift times that rival the best dual-clutch designs – while also enabling EPA-estimated 29 mpg on the highway.

"It was great working with Paul Stanley, because of his vision and passion for design and automobiles," said Jim Campbell, U.S. vice president, performance vehicles and motorsports.

Chevrolet Information


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