Recharge Wrap-up: Zero to debut 2015 lineup, Nissan extends New Mobility carsharing in Japan

EV Charging Grows In South Korea; New Nissan Leaf Ad Shows Off Torque

  • Image Credit: Zero Motorcycles
Nissan is extending its carsharing service in Yokohama, Japan for another year. The service, called "Choimobi Yokohama," will use data gathered during its first year to make improvements going forward, including new payment options. The one-way service provides users zero-emission driving with Nissan's New Mobility Concept EVs. Nissan will scale back the number of vehicles from 70 to 50 for the second year. As of September 15, membership was at 10,651 users. Read more in the press release, below.

In other Nissan news, the company has a new ad showcasing the benefit of the Leaf's available torque. The video depicts one of the fun parts of driving an EV, which is having 100 percent of the torque available from zero rpm, and shows a Leaf driver pulls away quickly from a stoplight in an impromptu drag race. The ad finishes by reminding Leaf drivers to "use your torque wisely." Watch it below.

Analysts predict a booming EV charging infrastructure in South Korea. Government subsidies will encourage this rapid expansion, as the Ministry of Environment South Korea has a plan to fully fund level 2 chargers, plus the installation fee for DC chargers. The availability and shorter charging time of these stations are likely to help convince people to adopt EVs, as well. Analysts at Frost & Sullivan predict 90,000 charging stations around the country by 2020, as you can see in the press release below.

Zero Motorcycles is set to debut its 2015 line of electric motorcycles. They will first be unveiled at Intermot in Cologne, Germany beginning September 30. The new all-electric models will then see their US launch at AIMExpo in Orlando, Florida beginning October 16. Zero Motorcycles VP of Global Marketing Scot Harden says, "We are confident that the new line will exceed expectations and look forward to seeing how the motorcycle world responds." Read more in the press release, below.
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Nissan Extends its Groundbreaking 'Choimobi Yokohama' Car Sharing Service for Another Year

YOKOHAMA, Japan (September 19, 2014) - Nissan Motor Co., Ltd and the City of Yokohama revealed today that they will extend the one-year trial run of the first large-scale One-way Car Sharing Service in Japan, called "Choimobi Yokohama," for another year. The service, which kicked off on October 11, 2013, features Nissan's New Mobility Concept electric vehicles. The program's main objectives are to encourage low-carbon emission transport options, improve the quality of transportation in the city, and promote tourism. The data below illustrates the effectiveness of the first trial year of service.

Membership: 10,651 people (as of September 15). The original plan called for 10,000 members.

Number of stations: 63 locations, 131 stations (all as of September 15).

- Average one-time use lasted approximately 16 minutes. Average distance traveled was approximately 3 km.
- Comments from our users:
-" Before I knew it, I was using it for multiple hours every month. It comes in especially handy when I want to go around my neighborhood."
-" Instead of it being a mere trial, I wish they would start this program up on a full-scale basis."
- "It's compact and easy to drive. And easy to access."
- "This program has become a Yokohama landmark."

Phase 2 of the car-sharing experiment, which begins this October, will use the data collected from Phase 1. By further improving the cooperation between local businesses, shopping centers, and public transportation in and around Yokohama City, the Car Sharing Service aims to establish a free-standing business model that can be implemented in the near future.

In addition, using the real-life data collected from Phase 1, Nissan will undertake a simulation exercise that will aim to improve management efficiency, reevaluate rates and further refine the general business model.

As the leader in Zero Emissions mobility, Nissan, working under the Ultra-Compact Mobility Certification System of the Ministry of Land, Infrastructure, Transport, and Tourism, continues to seek opportunities to harness the potential of ultra-compact EVs toward improvements in transportation means and quality of life.

Choimobi Yokohama Extension Facts

1. Project duration: From October 1, 2014 (Wed.) to the end of September 2015.
2. Cars: 50 units (planned) of NISSAN New Mobility CONCEPT
- The number of units will be reduced from 70 to 50 to improve efficiency, based on actual usage.
3. Pick-up/drop-off locations (car stations): 60 locations centered around the Yokoyama Station, Minato Mirai, and Kannai areas in Yokohama (total of approx. 110 parking areas).
- Based on actual usage, the stations have been optimally positioned for improved efficiency
- Please visit (in Japanese only) for more details.
4. Driving area: Within the City of Yokohama
- The vehicles are restricted from driving on expressways and highways
5. Usage charge: We have introduced a new payment system for Phase 2 of the Car Sharing Service. There will be two options offered to suit the individual needs of the commuter.
- Plan A: For those who commute to and from work, members of local corporations or people employed on a regular basis, a monthly fee of 1,000 yen will be required. Included in that fee is up to 50 minutes of service at no additional cost. Service that exceeds 51 minutes will be charged at the same 20-yen/minute rate as in Phase 1.
- Plan B: For customers who may not use the service on a regular basis, such as tourists, the rate will be 30 yen/minute, with no monthly fee required.
Member registration fee: 1,000 yen (Safety training and IC card cost included)
- Plan A: 20 yen/minute with no additional costs up to 50 minutes/month. Monthly service fee: 1,000 yen
- Plan B: 30 yen/minute. No monthly service fee.
The existing fee structure will continue until October 21. From November 1, the new fee structure will be implemented. Currently registered members will be notified separately after October. From October 22 to 31, the Choimobi program will be temporary stopped for a system update.

In addition, the Phase 1 membership period lasts until September 30. We will begin the registration process for Phase 2 at the end of October.
6. Recruitment of sponsoring businesses
We invite individual supporters as well as sponsorship from local businesses to develop and establish a sustainable business plan for this program.

Facts: NISSAN New Mobility CONCEPT

- Electric-powered vehicle with lithium-ion batteries
Maximum speed: 80km/h
- Length: 234 cm, Width: 123cm, Height: 145cm
Vehicle weight: 500kg; passenger capacity: 2 people

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.

Frost & Sullivan: Electric Vehicle Charging Infrastructure Market in South Korea to Grow Rapidly Due to Strong Government Support

SEOUL, South Korea, Sept. 23, 2014 /PRNewswire/ -- The electric vehicle charging infrastructure market in South Korea is expected to grow rapidly due to strong government support, says Frost & Sullivan.

Ms. Samjeen Yun, Senior Industry Analyst, Automotive & Transportation Practice, Asia Pacific at Frost & Sullivan said that the South Korean Government has extended its subsidy for electric vehicles to private purchasers starting from 2014.

New analysis from Frost & Sullivan (, Strategic Analysis of the Electric Vehicle Charging Infrastructure Market in South Korea, showed that the number of charging station is expected to reach 90,000 stations by 2020, growing at a compound annual growth rate (CAGR) of 72.7 per cent (2013-2020).

For complimentary access to more information on this research, please visit:

Ms. Yun said that the Government's subsidies for hardware and installation costs will act as a driver for the growth of electric vehicle charging infrastructure in South Korea. She noted that it usually takes 8-12 hours for full charging by level 1 (slow-charging method where the car battery is charged overnight) and by level 2 (fast method of charging the battery in 4-8 hours) or DC type charging (rapid charging method in which battery is fully charged in 30 minutes).

She added that the Ministry of Environment South Korea has a 100 per cent subsidy scheme for level 2 charging and installation fee for DC chargers will act as a driver to increase the number of charging stations in South Korea.

"A shorter charging time is one of end users' desired factors in EVs, and the increased availability of more of level 2 or DC charging in residences or local communities, which will lead to a higher customer acceptance and demand," she added.

Ms. Yun said that the installation of charging systems will also help drive growth. She added that currently only 2 models of electric vehicles, the Kia Ray and Renault Samsung SM3 ZE, have been introduced in the South Korean market. "More number of electric vehicles and plug-in hybrid electric vehicles, especially in the small and medium segment, will likely drive the demand for charging stations," she said.

However, Ms. Yun said that a long charging time for battery vehicles is likely a setback for the growth of electric vehicles. "There are various types of business models adopted by different participants in the market. However, due to high installation cost, high maintenance cost and low utilization rate, it is resulting in lower profit for the businesses," she added.

She said that automakers are currently investing more in the development of hybrid electric vehicles and fuel cell electric vehicles, which do not need charging infrastructure, therefore restricting the demand for charging stations.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Zero Motorcycles To Unveil 2015 Models 100% Electric Motorcycles to Appear at Intermot and AIMExpo

SANTA CRUZ, Calif, Sept. 23, 2014 /PRNewswire/ -- Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that the launch of their 2015 models will take place at two leading international trade shows. The full line of 100% electric motorcycles will be presented to European customers and media at Intermot on Sept. 30 to Oct. 5 in Cologne, Germany. The North American event will take place at AIMExpo on October 16-19 in Orlando, Florida.

"We see Intermot and AIMExpo as the perfect platforms to unveil the 2015 motorcycles to the world. Both events provide a great venue to interact with riders, dealers and the press," said Scot Harden, Zero Motorcycles VP of Global Marketing. "We are confident that the new line will exceed expectations and look forward to seeing how the motorcycle world responds."

At Intermot, Zero Motorcycles will be located in Hall 7, Stand C-010. Show info is available at Zero Motorcycles will be at AIMExpo booth 365. Visit the expo website at

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at

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