The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.

The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.

As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 56 Comments
      Flat4
      • 1 Year Ago
      And nobody cares....
      pickles
      • 1 Year Ago
      It's funny that Americans (to whom this car is largely designed for) allegedly *despise* hatchbacks (Please ignore Prius, MINI, Mazda3, Focus, Panamera, Tesla) but this thing is 100% hatchback shaped. Maybe the tides have turned, despite its teeny trunk lid?
        hypermiler
        • 1 Year Ago
        @pickles
        pickles 2015 Sonata(Codename LF) was designed with Korean market in market, which is overrun by German cars and Hyundai needed something that could compete with Audi A3 and Volkswagen Passat that are considered the Sonata's primary competitors in Korea, believe or not. This is in contrast with the 2010 Sonata(Codename YF) which was designed primarily for the US market.
        Rick
        • 1 Year Ago
        @pickles
        ? This is not a hatch design which looks like a small min van. This is at most a sportback, like the A7. That is more acceptable to the US market because there is no wagon/van stigmatism.
      petemason
      • 1 Year Ago
      A really polished product.
      Keen
      • 1 Year Ago
      That front looks just like the Volvo S60. Shameful Hyundai.
      Smooth Motor
      • 1 Year Ago
      They took a big step backwards on styling. This new design is so boring. Camry level boring.
        Basil Exposition
        • 1 Year Ago
        @Smooth Motor
        Could not disagree more. This looks far better than the garish, overwrought outgoing model. Guess that's why they say styling is subjective!
        friend
        • 1 Year Ago
        @Smooth Motor
        The new Camry isn't "boring" at all. In fact, it's an absolutely puke inducing abortion of a design.
        laresid10
        • 1 Year Ago
        @Smooth Motor
        Some VW's has been boring for years...just look at the Jettta and the Passat. When the Germans are boring it's called understated elegance. The Koreans can't get a break no matter what they do. Too much style with the previous Sonata? It's overdone. Not sophisticated. A mature evolution with fluidic sculpture 2.0? Too boring. Sheesh
      Fadic4
      • 1 Year Ago
      At Hyundai great design means copying other companies like no other. Other companies might use other cars as inspirations but here at Hyundai, we take to a whole new level. We copy everything, as much as we can and we feed you pure bs about how great our cars are! And we offer the best warranty, you know why! Because we don't wanna get sued up the a when our cars start disenagrating a few years from now with 80k miles.
        askroon
        • 1 Year Ago
        @Fadic4
        This doesn't make any sense at all. What Hyundai design is a copy of another car? My Veloster and Accent do not look like anything else on the road. Niether does this new Sonata. How would it make business sense to provide a warranty that's longer than the known lifespan of the car? They don't fall apart at 80,000 miles.
          pickles
          • 1 Year Ago
          @askroon
          You make a good point- the Veloster and Accent do have style and look unique. The new Sonata though? I'd beg to differ. It a-l-m-o-s-t looks like a bloated Prius. Even if you disagree, it's not too unique.
      • 1 Year Ago
      [blocked]
      NamorF-Pro
      • 1 Year Ago
      Except they missed the fact that they don't know crap about design. They just copy Europeans and Japs. Just saying...
        Dmitriy Markelov
        • 1 Year Ago
        @NamorF-Pro
        Hey, those are some great antiquated jokes you got there! I remember when they were still relevant!
          Ryan Andrew Martin
          • 1 Year Ago
          @Dmitriy Markelov
          I don't think they were jokes so much as honest truths. There is a difference. The points are quite relevant.
        S40Powered
        • 1 Year Ago
        @NamorF-Pro
        Exactly
        Neutral President
        • 1 Year Ago
        @NamorF-Pro
        You do know that their Chief Design Officer is European, right? http://www.hyundai.com.au/about-hyundai/news/articles/hyundai-motor-group-appoints-peter-schreyer
          NamorF-Pro
          • 1 Year Ago
          @Neutral President
          That's the dumbest sh*t I've heard in a while. First, European design is naturally European thus only Europeans have rights to it. With your mindset, anybody can copy anybody whenever they want. There are laws concerning this and European automakers can sue Hyundai for copying. All Koreans know about design is what we saw in the early 2000's and late 90's. Those were not copies and they looked like dong. Literally. Now I see BMW, Audi and Mercedes in Hyundais and it's obviously copying. Idk even if their designer was American, you ppl would get infuriated if he made Hyundais look like American classics wouldn't you? My argument is if you work for a certain company in a certain region, stick to that company/region's design theme or invent a new design language.
          NamorF-Pro
          • 1 Year Ago
          @Neutral President
          How's that relevant? He isn't working for BMW, Audi, or Benz but for Hyundai. That's actually a good point in my favor cuz that explains why they copy European ideas, cuz they have a European chief designer. #mindblown
          Neutral President
          • 1 Year Ago
          @Neutral President
          If their designer is European, they're not "copying" European design. They legitimately have European design. Not "European-inspired" design. Designed by a European.
        Whatamooseiam
        • 1 Year Ago
        @NamorF-Pro
        You're obviously blind or have never seen the recent Accent, Elantras, Sonatas and Velosters out there. Hyundai could make a toaster with 4 wheels and you'd probably say they copied the Germans or Japs somehow. Doesn't matter...I'm sure Hyundai could give a rat's ass about close-minded people like you anyways.
      charles
      • 1 Year Ago
      No V6 = no thanks.
        laresid10
        • 1 Year Ago
        @charles
        Ahhh...the good ole V6...unfortunately many automakers are ditching the V6 in lieu of a turbo 4 in their midsize lineups. Blame CAFE!
      Burabus
      • 1 Year Ago
      Looks like a big Chevy Cruze to me
      S40Powered
      • 1 Year Ago
      Funny how they talk about "design" and showed the designers "inspired" a lot of ripoff here and there. Impressive.
      knightrider_6
      • 1 Year Ago
      I am used to seeing these kind of ads from luxury brands, not mainstream brands. Nice job Hyundai!
    • Load More Comments