The Hilux might not be the only Toyota product that we Americans don't get, but with respect to our collective want for JDM jewels like the Alphard, Aygo and of course the noble Crown, it's the forbidden-fruit pickup that we most lust after. As you'd suspect, announcing a new Invincible trim-level for the truck doesn't make us want the thing any less, either.

Toyota Europe announced some specifics of the HiLux Invincible in a press release today, noting that the new grade adds a does of style to match the trucks hard-won reputation for toughness. Chrome accents, two-tone alloy wheels and an all-black leather package don't exactly scream "indomitable" to us, but the Hilux does look pretty spiffy.

In terms of function, the Invincible should still prove plenty rugged. The truck can be had with two-or four-wheel drive, manual or automatic transmissions and with the buyer's choice of a 2.5-liter or 3.0-liter diesel engines. Follow on to find a brief press release from Toyota Europe.
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Toyota Hilux Invincible: Combining Legendary Quality, Durability And Reliability With Enhanced Styling For Dual-Usage Customers

- New Invincible grade in a choice of 'Active' or 'Sport' versions
- Upgraded exterior with chrome detailing and new two-tone alloys
- Sophisticated all black interior, with optional black "Invincible" leather
- Choice of 2WD and 4WD 2.5 D-4D, or manual and automatic 3.0 D-4D 4WD powertrains
- Available in Extra Cab and Double Cab body styles

Brussels, Belgium -

Renowned throughout the world for its outstanding quality, durability and reliability, the Toyota Hilux has been a dominant presence in the global pick-up market for almost 46 years, with sales now totalling around 15 million units.

Today, lifestyle sales are of growing importance to the pick-up market. Of the current DLX, DLX+, SR and SR+ Hilux model range, the range-topping SR+ versions represent over 40% of the mix in many of the leading markets.

Now, in recognition of the pick-up's increasing importance to dual-usage customers who wish to combine power and dependability with greater comfort and style, the Hilux line-up is being extended to include a new, top-of-the-range, Invincible grade, available in a choice of Extra Cab or Double Cab body styles and 'Active' or 'Sport' versions.

The Hilux Invincible Active features a silver front underguard, chrome air-intake, fog lamp and rear lamp bezels, and 'Invincible' door badging. The new all black interior features matching black fabric seats , a soft padded armrest, a leather handbrake, a light grey roof lining and 'Invincible' scuff plates.

The Hilux Invincible Sport adds chrome hi-bars, and the optional availability of a new hard-top, chrome side bars, new 17" dual-tone alloy wheels and black, full leather seats.

The Hilux Invincible is available in 8 exterior body colours and with a choice of four powertrains: a 2.5 litre D-4D engine with manual transmission and either 2WD or 4WD, and a 3.0 litre D-4D unit with manual or automatic transmission and 4WD.

The Hilux Invincible will go on sale throughout Europe in the second half of 2013.

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