That growth will vary by region. Pike Research forecasts plug-in hybrid vehicles will continue to lead sales in the US market. The opposite is expected in Europe and Asia, where battery electric vehicles are expected to outsell PHEVs.
While Nissan has deserves credit for breaking through barriers by bringing the Leaf to market, Pike Research is forecasting that sales leadership will be taken over by competitors. It's expected that Ford, Toyota, and General Motors will lead the plug-in vehicles market in the US when comparing total vehicles sold from 2012 to 2020. While Ford has been slower than competitors so far in the plug-in market, its future plans are ambitious and it could be the only automaker to surpass 400,000 PEVs sold in the US through 2020, says research director John Gartner. Ford was quick to point out (as you can read below) that the C-Max Hybrid beat the Prius the first full month the two were both on sale. It's not a plug-in battle, but the competition between the two automakers is heating up, for sure.
While plug-in vehicle sales numbers haven't impressed many automotive analysts, they are growing in the US and plug-in vehicles are expected to sell 48,000 units in 2012. This gives the US the highest number of any global market. It's expected that the US market will play the leading role in sales through 2020, and perhaps longer.
As for global reach, the Pike Research report anticipates worldwide plug-in vehicle sales will be climb to more than one million units in 2017, seven years after they started. That's about half the time it took for hybrid electric vehicles to reach that sales volume. Perhaps there is a bright spot on the horizon for plug-ins, after all.
DEARBORN, Mich., Nov. 2, 2012 /PRNewswire/ --
- In its first full month of sales, Ford's new C-MAX Hybrid outsells Toyota Prius v, 3,182 units to 2,769
- Ford sets record for hybrid sales in October with 4,612 units – double October 2011 hybrid sales
- C-MAX hybrids help Ford achieve strongest October small car sales in 11 years –a total 25,493 vehicles for a 54 percent increase year over year
- Nearly 70 percent of C-MAX Hybrid buyers are new to Ford, with 25 percent of sales in California as Ford continues to make in-roads on the coasts
The new C-MAX Hybrid led Ford in achieving its best October hybrid sales month ever with a total of 4,612 sales, up 142 percent over October 2011. C-MAX Hybrid sales helped Ford deliver its best October for small car sales in 11 years. Ford sales of Focus, C-MAX and Fiesta were up 54 percent to 25,493 units year over year.
"The new C-MAX is off to a fast start in the heart of the hybrid market, not only outselling Prius v, but drawing a lot of interested Toyota customers who chose our new hybrid instead," says C.J. O'Donnell, manager, Ford Electrified Vehicles. "Customers now come into our showrooms for fuel economy, and we're delivering with six vehicles that offer 40 mpg or better, including the new C-MAX Hybrid at 47 mpg combined, with another two on the way by year's end."
C-MAX Hybrid's leading EPA-rated fuel economy – up to 7 mpg better than Prius v – is already helping attract new customers in key coastal markets that own import vehicles. One in four C-MAX Hybrids sold in October were sold in California, with Los Angeles as the best-selling region and San Francisco following in second.
Additionally, initial conquest data show that more than 70 percent of C-MAX Hybrid buyers traded in a competitive model or added it without trading in another vehicle. And one third of C-MAX Hybrid customers in October said they cross-shopped the Toyota Prius and Prius v.
"The C-MAX Hybrid is winning over customers with its best-in-class passenger room, smart technologies and leading fuel economy," says O'Donnell. "And its $25,995 price tag gives customers the value they are looking for without having to make the typical compromises that have defined most hybrids until now."
Customers are demonstrating that even in a hybrid vehicle, they are looking for "real car" features. More than 60 percent of sales of C-MAX Hybrid are the SEL model, which offers Intelligent Access with push-button start, rain-sensing wipers, heated seats, SYNC® with MyFord Touch®, ambient lighting and the Reverse Sensing System standard. Early sales of the SEL model are running about 20 percent higher than expected.
Ford's first production plug-in hybrid
C-MAX Energi – America's most fuel-efficient and affordable plug-in hybrid vehicle – is now available at Ford EV-certified dealers in half the states across the country. As Ford's first production plug-in hybrid, C-MAX Energi provides customers with an all-new electrified vehicle offering that delivers a class-leading 108 MPGe city EPA rating, "real car" horsepower of 195 (versus Prius plug-in's 134 horsepower) and a leading EV-only speed of 85 mph, 20 mph above the Prius plug-in.
According to a Pike Research report, Ford's electrified vehicle offerings will help the company join Toyota as leaders in electric vehicle sales by 2020. The report projects plug-in hybrid sales will reach nearly 48,000 units in 2012, and sell faster than the early days of conventional hybrids by later this decade.
Maximum power of choice
The all-new C-MAX Energi joins Ford's all-new electrified vehicle offerings, including the 2013 Ford Fusion Hybrid, America's most fuel-efficient sedan, which is on sale now. The new Fusion will also give customers the power to choose across three powertrain options – gasoline, hybrid and plug-in hybrid.
Press releases, videos, photos and other material related to Ford's electrified vehicles can be found here.
About Ford Motor Company
Ford Motor Company (NYSE: F),a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.