Honda is looking toward the future. A new Japanese ad for the company has made its way to YouTube featuring some of the most important models in the automaker's past. From lowly bicycles and small-displacement motorcycles to the ever-sexy 1965 RA272 F1 car and perfectly proportioned S800, the ghosts of yesterday are all lined up behind the new Acura NSX Concept. The spot spends plenty of time talking about the power of dreams and determination before finally ending on the rally cry of "Let's surpass yesterday's Honda!" The simple spot is titled "We won't be beaten."

At least that's according to the subtitles. The announcer could be reading us his grocery list for all we know. If the translation is accurate, though, it sounds like Honda is tacitly acknowledging that it needs to pull itself up by its bootstraps and get back into fighting shape. Let's hope they figure it out. S croll down to watch the video for yourself.

Honda Information


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