The Audi A1 may be small, but the latest home-market spot for the supermini highlights the car's features in a big way. How big? How about a towering wall of guitar amplifiers that's really an enormous Bose speaker like those you'll find inside the A1? Or a movie screen that's actually the Navigation System display.
We have no explanation why you'd want to jacklight rabbits, as depicted in the commercial, but the A1's HID headlamp clusters carry out the task. Like those rabbits, Audi's going to need to proliferate its vehicles worldwide if it wants to meet its goal of becoming the largest luxury automaker in the world, and the A1 is one of those bunnies.
Whatever the case, you'll definitely want to see it for yourself in the video pasted after the break.