Ford has just added a helpful new function to its 911 Assist SYNC app. Emergency services can now easily locate distressed motorists via a vehicle's GPS coordinates and call for assistance, thereby diminishing response times. Ford says that the service is completely free, and will show up on 2011 models equipped with MyFord and MyLincoln Touch, along with some SYNC-equipped vehicles. Don't think the new tech is a direct challenge to the General Motors equivalent, though.

Ford says that 911 Assist requires the user to have a phone paired to the system via Bluetooth in order to make any emergency call. Left your phone at the house? You're out of luck. Even so, the Blue Oval manages to take a few pot shots at GM's OnStar service in the press release by saying that the 911 Assist app doesn't require an intermediate call center (making it faster) and doesn't force users into a monthly subscription plan.

If you're planning on dropping in on the National Emergency Number Association 2010 Conference in Indianapolis, you'll likely see Ford there pontificating on the benefits of the new system. Feel free to click past the jump to check out the full press release for yourself.

[Source: Ford]

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* Ford SYNC® emergency response app, 911 Assist™, can now provide operators with the ability to receive a vehicle's exact GPS coordinates in the event of an accident
* Ford 911 Assist with GPS location remains a subscription-free, no-additional-cost feature to customers for the life of their vehicle; launches on all 2011 MyFord and MyLincoln Touch™-equipped vehicles and select SYNC-equipped models
* Ford will have a presence at the National Emergency Number Association (NENA) 2010 conference in Indianapolis June 5-10, and continues to work with NENA and the Association of Public-Safety Communications Officials (APCO) International as it develops future enhancements for 911 Assist<

DEARBORN, Mich., June 3, 2010 – As thousands of emergency communication professionals gather in Indianapolis June 5-10 for the National Emergency Number Association (NENA) 2010 conference, Ford is announcing new capability for the SYNC 911 Assist™ application: the communication of a vehicle's location using GPS coordinates provided to emergency responders.

The nonsubscription-based app remains available to customers at no additional cost; providing emergency operators access to GPS coordinates of a vehicle, another important tool that could help first responders reach the scene of an accident faster.

"Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy," said Doug VanDagens, director, Ford Connected Services. "SYNC 911 Assist is free for the life of the vehicle, and now we're making it perform even better. That adds unexpected value and peace of mind for the customer."

Available with certain 2011 model year vehicles, the GPS coordinates are generated by the vehicle's onboard GPS receiver for additional accuracy.

"SYNC 911 Assist calls already come in on priority emergency lines, due to the call being placed from the customer's personal cell phone versus an intermediary call center," said Dave Hatton, global product leader/electrical engineer with Ford Connected Services. "Currently, 911 Assist is designed to provide location information to emergency service providers through assisted GPS or signal triangulation – the same system providers rely on when dispatching help to mobile phone user emergency calls.

"The new system is designed to provide coordinates through the onboard GPS receiver in addition to assisted GPS, which adds an even greater level of location accuracy."

Unlike competitive offerings that require customers to subscribe and pay a monthly fee for such accident assistance, Ford 911 Assist remains a nonsubscription-based, no-cost feature of the SYNC system that uses a customer's existing mobile phone. The fee-free service is available in both the U.S. and Canada.

When the feature is turned on and a phone is Bluetooth-paired to SYNC, 911 Assist can make a call directly to a local emergency operator in the event of an accident involving the activation of an airbag or emergency fuel pump shutoff. With the GPS capabilities, the system is designed to not only alert the operator that a crash has occurred in a Ford vehicle, but to give the operator the option to retrieve the vehicle's GPS coordinates.

The call is fast, direct, and doesn't involve a separate call center or intermediary.

"Integrated GPS is a logical next step for 911 Assist, leveraging the GPS hardware that is now included with SYNC," said Gary Jablonski, manager for the Ford Infotainment Product Development Team. "That's the beauty of the SYNC platform – it can quickly adapt to and accommodate new technologies, features and services that provide great value to customers without great additional costs."

The wireless world
The 911 Assist with GPS update comes as telecoms in both the U.S. and Canada continue to improve their respective capabilities, allowing emergency operators to receive not only a caller's wireless phone number, but the caller's location information as well. According to the Federal Communications Commission (FCC), an estimated 240 million calls are made to 911 in the U.S. each year. One third of those are wireless calls; in many communities, that number is one half or more.

"911 Assist with GPS can be useful for those calls where location information is still not available, or if the operator wants to double-check for accuracy," added Hatton.

Keeping a pulse on the needs of customers as well as the emergency services community, Ford continues to work with nonprofit agencies such as NENA and the Association of Public-Safety Communications Officials (APCO) International as it develops other potential enhancements to 911 Assist.

911 Assist with GPS will be available on most SYNC-equipped 2011 vehicles, including the Ford Taurus, Focus, Flex, Fusion, Escape and F-150; as well as the Lincoln MKS, MKZ and MKT.

Vehicles featuring the new MyFord or MyLincoln Touch™ driver connect technology will also have the updated 911 Assist GPS capabilities, and offer customers a number of other emergency service options. A priority emergency screen, for example, will contain location information and quick-touch access to In Case of Emergency (ICE) contacts at the completion of a 911 Assist call.

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