The news that broke yesterday on German website Speed Heads and The German Car Blog has now been confirmed by numerous media outlets. Only 686 Phaetons have been sold in the U.S., which is a far cry from the 10,000 units/year VW was hoping to move. It's no secret that current VW Chieft Executive Bernd Pischetsrieder believed the Phaeton to be the wrong high-end product for the U.S. market, but ex-Chief Executive Ferdinand Piech got his way. The axing of the Phaeton here in the states is a good swing of the sword that will help VW become a more targeted brand as it tries to increase sales of its brand new models introduced this year. The German automaker should be putting its resources into the collaborative effort with Chrysler on a new minivan. Despite what we said at the time news of the deal broke, automakers seem to be sensing a resurgence in the minivan market is right around the corner. Just ask Hyundai.
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