Cadillac Elmiraj ConceptCadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.

That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.

Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.


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  • 50 Comments
      jeff
      • 1 Year Ago
      If the ELR is any indication of their pricing, they may as well not bother....
      EZEE
      • 1 Year Ago
      If the ELR is $76k, I imagine this thing would cost.....(hang on, I need to math)....$4billion!
      Teleny411
      • 1 Year Ago
      Love the Elmiraj!
      andieashbaugh
      • 1 Year Ago
      This is so great to see such a push for more electric vehicles on the market. With their growing popularity, we see such a positive influence on the future of the automobile industry. It is important to recognize the need for them and the fact that Cadillac is not only recognizing this, but taking action to produce more vehicles, is awesome. I am apart of the Penn State Advanced Vehicle Team and one of our goals is to spread the knowledge of the importance of electric vehicles as well as promote them. I think that we have a bright future ahead of us.
      leo
      • 1 Year Ago
      bring the Elmiraj... that would be a move that would show Caddilac is confident on it's product.. if not, it will be a missed opportunity similar to Infiniti not doing the Essence concept
      • 1 Year Ago
      [blocked]
        mycommentemail
        • 1 Year Ago
        Ha! Ha! Cadihack! Whew! That was another knee slapper. Seriously. Where do you get this material from? You are a genius! And the old standby "VaporVolt" never fails to have me laughing. Others may say differently, but I think recycling the same irrelevant jokes over and over is the sign of pure talent. Finally, if the pure genius of your humor and wit is not self evident, the consistent, unfocused, irrational hatred of a random company is surely a sign of immense intelligence. Well played.
        Dave
        • 1 Year Ago
        Hmmm.. yet you LOVE ford. Are their UAW workers different? I guess Ford got all of the non-lazy and non greedy workers.
      Hampton
      • 1 Year Ago
      Perhaps Elmiraj is going to be Bruce Wayne's personal car in the next Batman.That would be excellent product placement if they decide to actually build it.
        GR
        • 1 Year Ago
        @Hampton
        Good idea. It could be a really nice car for the next James Bond movie as well!
        no1bondfan
        • 1 Year Ago
        @Hampton
        That's a great idea. The Elmiraj, if they could translate the looks without losing too much of the style to safety requirements, is legitimately one of the best looking cars I have ever seen. It could convincingly be cast as the car someone would choose if cost were no object.
      budwsr25
      • 1 Year Ago
      Know one is going to buy a 80k hybrid cadillac car. The hybrid Escalade dosen\'t sell. When it comes down to the Elmiraj GM can\'t do it. This car would have to be HAND BUILT and made of TOP QUALITY materials which GM knows nothing about to make it a car the 1% will even consider to purchase.
        Rotation
        • 1 Year Ago
        @budwsr25
        1%? The Elmiraj is not a 1% car. It's for a much smaller market than that. The Elmiraj seems like it's close to Bentley levels, and that is for only a small portion of the 1%.
      RC
      • 1 Year Ago
      Elmiraj is the best looking car they have made in a long time. GM should go for it.
      Hello, Brian
      • 1 Year Ago
      Happy to hear that Cadillac is seriously considering the Elmiraj. It is a gorgeous take on art and science, and would make a great halo car...especially if it can drive as well as it looks good. I still think that the pricing of the ELR is way out of line, though. Starting at more than double the cost of the Volt after rebates? Despite the ICE, I really don't see anyone interested in an PHEV/EV picking it over a Tesla Model S. I expect that it will be very heavily discounted when all is said and done.
        methos1999
        • 1 Year Ago
        @Hello, Brian
        Even as good looking as the ELR is, I have to agree with you. The ELR is perhaps a little peppier than the Volt (0-60 in 8 seconds instead of 9), but is still basically a 3 door Volt. So for the same price, I could get a base model Tesla Model S with more interior room & is way faster... unless I have a need for long distance road trips on a daily basis, it's a no brainer.
      SethG
      • 1 Year Ago
      If they think they're getting $76K for the ELR then it's pretty easy to see them making the business case for a whole bunch of electrified vehicles. ("If we can get $76K for two doors, we'll be able to get $146K for four doors.") But if that kind of pricing is built into the business case, you can expect them to cancel the plans once they see actual transaction prices for the ELR.
      raktmn
      • 1 Year Ago
      A car that good looking would need some real power to go with those looks, and the price tag that it would come with. The kind of power that is found in other large luxury coupes, like Mercedes CL-class power, or BMW M6 power. A Tesla Model S P85 drivetrain could deliver that kind of power. I'm not so sure a modified Voltec PHEV drive train can deliver that kind of power.
        Rotation
        • 1 Year Ago
        @raktmn
        I don't think they're talking about a modified Voltec drivetrain. Electric drivetrains are not actually that complex. If Tesla can do it, GM can do it. Heck, Tesla bought their entire electric drivetrain technology including the motor design for the Roadster from AC Propulsion. The Model S is their own design of motor (and they manufacture it in-house too), but still uses the same basic design they licensed from AC Propulsion.
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