Bluebird GTL Formula E racer - rendering - front three-quarter overhead viewAnother day, another EV sports car concept from out of the ether? Well, yes and no – Bluebird should be a familiar name to anyone with even a passing interest in land speed record history. A series of record-breaking LSR cars and boats ran the under the Bluebird moniker in the 1920s and 1930s with Britain's Sir Malcolm Campbell at the wheel, a legacy later carried on by his son, Donald Campbell and his grandson, Don Wales. It's that same lineage that's being leveraged with a new sports car and race car effort announced out of England.

According to a press release issued today, a run of 50 Bluebird DC50 electric sports cars (rendering above) are planned to commemorate a half-century since Donald Campbell set various land and water records. The company says that all fifty examples will feature Bluebird blue paint on its electric power scissor doors, and a 360-horsepower electric drivetrain offering up to 200 miles of range. Pricing and availability have not yet been released, nor performance metrics, though "acceleration to match a Porsche" is promised.

The other car shown in the image above is the Bluebird GTL electric race car, and it has been conceived with the FIA's Formula E series that's set to start next year. The GTL represents "Bluebird's 'vision' for the all-electric global race series," but no further technical details have been provided, nor any plans for production divulged.

Both the DC50 road car and GTL race car will bow at England's Sustainable MotoExpo on September 28, at the National Motor Museum in the village of Beaulieu. For more information on the cars and the MotoExpo, scroll down to view the official press release.
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BLUEBIRD TO OFFICIALLY LAUNCH DC50 SPORTS CAR AND BLUEBIRD GTL FORMULA E AT SUSTAINABLE MOTOEXPO
08/07/13

World Exclusive: Bluebird to officially launch DC50 Sports Car and Bluebird GTL Formula E at Sustainable MotoExpo on Saturday 28 September 2013, National Motor Museum, Beaulieu

One of the largest and most varied sustainable and eco-friendly motoring events take places at the internationally renowned National Motor Museum, Beaulieu this year and will be the occasion for the world exclusive unveiling of two new Bluebird cars. The Bluebird name is synonymous with cutting-edge technology and record-breaking, a tradition continued by Don Wales, grandson of Sir Malcolm Campbell and nephew of Donald Campbell.

At the Sustainable MotoExpo, Wales will launch his Bluebird DC50 electric sports car – a limited edition of just 50 Bluebird electric sports cars built to commemorate the 50th anniversary in 2014 of Donald Campbell's land and water speed records. With peak power of up to 360bhp and acceleration to match a Porsche, the Bluebird DC50 is a two-door coupe with electrically operated 'scissor' doors. It has a range of up to 200 miles, depending on specification, and will be available in one body colour only – Bluebird blue.

Also to be launched simultaneously at the event will be the Bluebird GTL electric race car. The car has been designed to the latest technical regulations for the forthcoming FIA Formula E series and is Bluebird's 'vision' for the all-electric global race series due to start in 2014.

Wales says: " The Campbell family and Bluebird have had a long association with the National Motor Museum Beaulieu. The museum is home to a wonderful historic land speed display celebrating the achievements of Sir Malcolm Campbell and Donald Campbell. It seems only fitting that we will be launching both the Bluebird DC50 electric sportscar and Bluebird GTL electric race car at Beaulieu"

The National Motor Museum's collection of record breaking cars currently includes the 350hp Sunbeam Malcolm Campbell bought and renamed Bluebird to break the 150mph barrier in 1925. There is also Major Henry Segrave's 1,000hp Sunbeam of 1927 and his Golden Arrow of 1929. Pride of place goes to Bluebird, the car in which Donald Campbell set a World Land Speed Record of 403.10mph/648.73kph on 17 July 1964.

Wales will also participate in a land speed debate on Saturday 28th September at 4.00pm, entitled: Discover the quest for speed and man's desire to be the fastest person on land.

Awarded Gold in the Large Attraction category by VisitEngland in the 2013 Awards for Excellence, the National Motor Museum, Beaulieu houses more than 250 automobiles and motorcycles telling the story of motoring on the roads of Britain from the dawn of motoring to the present day. Lord Montagu of Beaulieu, who first started the museum in 1952, says: "The National Motor Museum is proud of its association with record breaking cars and they always attract a lot of attention because it is very rare that members of the public can get up close to them."

Organised by Eco-Motorsport Ltd, the two-day event will feature a 600m circuit with live electric vehicle (EV) demonstrations. There will be displays of the latest electric and hybrid cycles, cars and motorbikes and an exhibition of companies foremost in the sustainable vehicle industry. In addition, there will be a full programme of seminars and debates about all aspects of e-motor sport and of the development of low carbon and EVs as city transport.

Sustainable MotoExpo 2013 will build on the success of last year's event held on Cheltenham promenade, which attracted more than 10,500 visitors and was attended by The Rt Hon Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills and by Robert Llewellyn of Red Dwarf TV series fame and presenter of the Fully Charged online show.

Over the two days there will be a full programme of seminars and debates in the 200-seat, fully-equipped auditorium, atrium and breakout rooms to which leading authorities in future motor sport design, media, manufactures and industry have been invited. The two days will include various debates with competing teams from a number of universities, members of the public and high profile industry guests arguing the motion: "This House believes that the electric powerchain lies at the heart of future global motorsport".

Seminar topics include: 24-hour Endurance Racing, The FIA's Formula E Electric High Performance Race Series, Land Speed Record Breaking, The Car and the City, and UK Motor Sport in 2013 and Beyond.

Tickets: One-day admission price, valid on either day:

Until 31st July
Adult/Senior £10.00
Child/Youth: £5.00 - Child 5 - 17 years
Family £30.00 (1 x Adult & 4 x Children or 2 x Adults & 3 Children)

From 1st August
Adult/Senior £14.00, Child/Youth: £9.00
Family £40.00
Under 5's FOC

Entry includes access into all of the Sustainable MotoExpo talks and seminars running over the weekend, plus entry to the National Motor Museum including the Bond in Motion exhibition, Palace House and Gardens, Beaulieu Abbey and World of Top Gear.

Tickets are available from the following places:

National Motor Museum, Beaulieu online shop, visit: www.beaulieuevents.co.uk or Tel: 01590 612888

Or from Tickets South, please visit: at: www.ticketsouth.co.uk/MotoExpo or Tel: 023 8071 1818. In person: The Ticket South shop in The Marlands Shopping Centre, Southampton

Notes to editors:

Eco-Motorsport Ltd
Eco-Motorsport Ltd is a joint venture between Cheltenham MotorSports Ltd and Concession Cirkitz International. The team has a track record in staging Sustainable MotoExpo events, combining the latest in low carbon, energy efficient race and road cars, motorbikes, bicycles and go karts and eco motorsport. Cheltenham MotorSports provides the academic, industry and Government eco-system and race series development, while Concession Cirkitz International contributes the design and engineering expertise of IAAP award winning go-karts. Sustainable MotoExpo 2013 is the next step on our journey to develop a future eco motorsports race series and share the latest in low carbon technology and sustainable transport.

Beaulieu
Beaulieu is one of the South of England's top day visitor attractions and is set in the heart of the New Forest National Park. It is a guaranteed great family day out with lots for everyone to enjoy including the world famous National Motor Museum, home to a stunning collection of automobiles telling the history of motoringfrom the dawn of motoring to the present day, Palace House, home of the Montagu family, historic Beaulieu Abbey which was founded in 1204 by Cistercian Monks, BOND IN MOTION, the world's largest official collection of original James Bond vehicles, World of Top Gear featuring vehicles from some of the presenters' most ambitious challenges.


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  • 44 Comments
      Marcopolo
      • 1 Year Ago
      In the UK the Campbell family name is remembered with a great deal of pride, affection and nostalgia for the golden era of UK motor sport. It's a lot of responsibility that Don Wales carries to ensure that this heritage is not tarnished by failure. I wish Don's project the best of luck, and hope that he enjoys the same level of success as his famous forebears. It's EV's like this that capture people imagination and help advance the acceptance of EV technology. For any US motoring fans visiting the UK, the National Motor Museum is a terrific attraction, especially for those with families as there's something of interest for every one. The magnificent scenery, stately home and historic Abbey ruins, as well as restaurant, tea rooms, entertainment for children, provide attractions, as well as the amazing displays for motoring enthusiasts. The history of the Montague family is interesting, (although DF/Giza should stay away from the 3rd Baron Montagu of Beaulieu : ) , with such stories as the history of the how the famous Rolls-Royce mascot, 'Spirit of Ecstasy 'came into existence. Well worth a visit.
      Fountain Car Leasing
      Electric race cars? That'll be interesting to see. Won't the explosions be less dangerous (and less cool looking) due to the lack of gas?
        Nick Allain
        • 1 Year Ago
        @Fountain Car Leasing
        Probably the same level of danger. I can't think of any kind of stored energy that's particularly safe in a crash. Think electrocuting puddles, electrified vehicle frames, and electrical fires.
          Bernard
          • 1 Year Ago
          @Nick Allain
          They'll have to come up with ways to reduce those kinds of risks. Although, they could always put the driver in chain mail (or some other conductive suit) so that any charge would simply flow around him instead of through him.
      Bernard
      • 1 Year Ago
      I want to see electric race cars. It would be awesome to see Tesla make one for Formula E racing. Either way, we need all the competitors and publicity we can get to make the series work. I wonder how well Formula E is doing.
      DaveMart
      • 1 Year Ago
      That sounds awesome. The family have a track record of getting things done, so I have high hopes that this beautiful car will be produced. I might take myself down there over that weekend. I have only been there once, but then I am not much of a petrol head, and am far more of an electron head!:-)
        Marco Polo
        • 1 Year Ago
        @DaveMart
        @ DaveMart Give me time ! The Barons Montagu of Beaulieu have a bit of a head start, but I've managed to acquire nearly 32 complete historic EV's , and another 18 in need of restoration. Before I retire, I hope to have more than 200 interesting examples ( along with other collected memorabilia of early electric transport ) , so that in retirement I can create a museum devoted to 'riding on electrons'.
      Hazdaz
      • 1 Year Ago
      Here we go again. Can we stop reporting on these fantasies please? Unless a company actually has a real running prototype, all they have are fancy, but meaningless renderings. Any highschooler with a cracked copy of 3DS Max and some free time and come up with renderings that might look impressive, but have absolutely no engineering behind them.
        • 1 Year Ago
        @Hazdaz
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        aatbloke1967
        • 1 Year Ago
        Really? Why's that? Do share your extensive global motoring and business knowledge with the rest of us for an in-depth rationale as to this astounding point of view. I wish them luck. While the chances are the project will ultimately fail, nobody should knock the spirit of entrepreneurialism.
          aatbloke1967
          • 1 Year Ago
          @aatbloke1967
          This isn't my onus. It's yours. Why? because you're making ridiculously dismissive claims which haven a shred of supporting evidence. You dismissed the story at the drop of a hat, I told you that's a ridiculous summisal without carrying out necessary due diligence on the company behind the project. So, go ahead, prepare it, and report on your findings with a corresponding conclusion based on those findings.
          Spies1
          • 1 Year Ago
          @aatbloke1967
          LOL at yomama trying to have a converstion with aatbloke. Give it up aaron N, YOU are the one usually posting drivel.
          aatbloke1967
          • 1 Year Ago
          @aatbloke1967
          That's for you to find out before dismissing the entire story as "vapourware".
          aatbloke1967
          • 1 Year Ago
          @aatbloke1967
          A hunch? Based on what qualifications? And that's the beauty of the media tapping in on areas which command public interest - by that very definition you're going to hear of numerous such companies. But without any in-depth due diligence into the individuals behind these projects, and a degree of knowledge as to the market and people within that market these products are being aimed at, in no way are you qualified to dismiss any of them as "vapourware". Nobody's saying its cheap - I've dealt first hand with many fledgling companies building in a small volume, and naturally the majority aren't successful. But there's more to it that having the required business acumen - you need a good deal of fortune in the market at a particular time.
          • 1 Year Ago
          @aatbloke1967
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          • 1 Year Ago
          @aatbloke1967
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          @aatbloke1967
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          @aatbloke1967
          [blocked]
          Spies1
          • 1 Year Ago
          @aatbloke1967
          bloke, remember that asswipe jaybird from the combustion chamber, or morontrend. that's carguy1701
          aatbloke1967
          • 1 Year Ago
          @aatbloke1967
          Aaron N, I've repeatedly asked carguy to perform the necessary due diligence before jumping to conclusions. I suggest you research exactly what that terminology means in the business world, and then return to the table.
      • 1 Year Ago
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        Ryan
        • 1 Year Ago
        This looks pretty aerodynamic.
          • 1 Year Ago
          @Ryan
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      imoore
      • 1 Year Ago
      " Bluebird should be a familiar name to anyone with even a passing interest in land speed record history. " Sorry, when I hear Bluebird I think of school buses or low rent brand of snack cakes (And I don't eat them as much as I used to, but I prefer Little Debbie).
      11fiveoh
      • 1 Year Ago
      Terrible name for a car company, but best of luck to them.
        aatbloke1967
        • 1 Year Ago
        @11fiveoh
        Do Malcolm and Donald Campbell mean anything to you? If not, you're on the wrong forum.
      • 1 Year Ago
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        Spec
        • 1 Year Ago
        Yeah, that is the only Bluebird vehicle maker I know. :-)
        aatbloke1967
        • 1 Year Ago
        American youngsters won't have the prerequisite knowledge to remember the famous Bluebird cars and boats used for speed records in the 60's by the Campbells.
        • 1 Year Ago
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        Dave D
        • 1 Year Ago
        Bloody Americans! LOL
          • 1 Year Ago
          @Dave D
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          Dave D
          • 1 Year Ago
          @Dave D
          I'm kidding! I'm an American...from a long line of South Alabama rednecks LOL
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