Imitation Is Getting Expensive
Chinese automakers have sometimes drawn criticism for mimicking established car designs. The formula can work because buyers get a familiar-looking vehicle, but usually without the premium price tag. One upcoming model, however, may be more than just a copycat, as it will reportedly feature a solid-state battery and a price tag of around 2 million yuan (about $300,000).
The model in question is a luxury sedan from Yangwang called the Altior. Yangwang is BYD’s ultra-luxury division, similar to the relationship between Lexus and Toyota, helping explain its expected eye-watering price tag. Given its design elements, the Altior draws similarities to the Rolls-Royce Ghost, from its traditional three-box sedan shape to its coach doors.
A Flagship Full of Possibilities
One reason this upcoming model may be worth following is its flagship status, meaning it could showcase Yangwang’s best technologies. The full specs haven’t been disclosed yet, but if the Yangwang U7, another full-size luxury electric sedan, already makes 1,287 horsepower, then the Altior could offer similar output.
Another noteworthy feature is the rumored use of a solid-state battery, given that this technology promises higher energy density, faster charging, and improved safety compared to conventional lithium-ion batteries used in most modern EVs. Even Toyota, the world’s best-selling automaker, isn’t expected to introduce its first solid-state battery EVs until 2027 or 2028. One of the biggest downsides is manufacturing cost, but for a vehicle expected to be in the same price range as the Mercedes-Maybach S 680, it may not be a huge concern.
The Altior may take design cues from the Rolls-Royce Ghost, but one thing Yangwang couldn’t deliver, at least in the near term, is Rolls-Royce’s decades of prestige, craftsmanship, customization, and brand recognition. That’s not to belittle Yangwang in any way. After all, the Chinese marque once held the record for the fastest production EV at the Nürburgring in Germany with the U9 Xtreme, until the Porsche Taycan Turbo GT with Manthey Kit finished about four seconds faster, clocking 6:55.533 earlier this year.
Chasing the Spirit of Ecstasy
Reports suggest that the Yangwang Altior will debut in Dubai on November 5. The location suggests that BYD wants to establish Yangwang as a globally recognized luxury brand rather than one aimed exclusively at Chinese buyers.
But despite the global push, the U.S. continues to keep its doors largely closed to Chinese automakers over concerns about national security and protecting domestic manufacturing. Americans will have to watch from the other side of the world to see whether the Altior can shake up the luxury EV segment, much like affordable Chinese EVs have been doing in the broader market.
Rolls-Royce
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Rex Sanchez
News Editor