Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ."

We're not entirely certain what "number-one shopped" means, but regardless, that's some serious company to be rubbing elbows with. Hyundai is seeking to draw even more people into its showrooms to cross-shop the Equus with those German, Japanese and British rivals by issuing the car's first major update since it was debuted at the New York Auto Show in 2009.

Not a stone was left unturned in this comprehensive refresh, with the exterior, interior, powertrain and chassis all receiving updates for the new year. Most noticeably on the outside, the 2014 Equus gets a new fascia that includes a restyled grille, along with standard LED fog lamps. Inside, the changes are more drastic and include a brand-new instrument cluster and center stack to go along with "ultra-premium genuine wood trim."

Drivers are sure to note the expanded technology inside, which includes either a 7- or 12.3-inch LCD screen in the instrument cluster and a 9.2-inch display in the center of the dash. Rear-seat passengers are treated to redesigned center console controls, plus power lumbar support and dual 9.2-inch monitors.

Hyundai claims to have improved both ride comfort and handling by rejiggering the suspension bits, and a Sport mode has been added. Nineteen-inch alloy wheels are standard. The 5.0-liter direct-injected Tau V8 engine and eight-speed automatic transmission carry over from 2012, but with 429 naturally aspirated horsepower on tap, we don't consider that a bad thing.

There's plenty more detail to be found in the press release below, but first we suggest you scroll through our live image gallery above.
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REDESIGNED 2014 EQUUS OFFERS DRIVER-FOCUSED TECHNOLOGIES, PREMIUM DESIGN, SUSPENSION REFINEMENT AND ADVANCED SAFETY FEATURES

Hyundai's Flagship Premium Sedan Receives Comprehensive Mid-cycle Enhancements

NEW YORK, Mar. 27, 2013 – Hyundai Motor America today introduced the redesigned 2014 Equus premium luxury sedan in a North American debut at the New York International Auto Show with enhancements to exterior and interior design, vehicle dynamics, material selection, driver technology displays and advanced safety features. Equus has been an impressive success story for Hyundai; so far this year, Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7-Series, Audi A8, Lexus LS, and Jaguar XJ according to industry shopping analysis by Compete.

2014 EQUUS HIGHLIGHTS

Exterior

New 19-inch, turbine-blade polished silver wheel design
New front bumper fascia and grille design
New side mirrors and tail lamp graphics
Standard LED fog lamps
New Night Shadow Brown exterior color

Interior

Completely redesigned instrumental panel and center stack
Redesigned center console and shift lever design
Revised steering wheel control layout with vehicle settings
New ivory leather interior environment
New, ultra-premium genuine wood trim selections
Redesigned rear seat center console controls

Suspension

Revised tuning for both enhanced ride comfort and handling
Sport mode receives crisper damper tuning for improved body control
Normal mode receives enhanced ride comfort
Snow mode added to drive mode system
Revised front suspension bushings

Features

Standard Assurance Connected Care & Blue Link® – safety, service and infotainment telematics system
Larger, 7-inch TFT LCD cluster display (Signature)
12.3-inch, fully-digital TFT LCD cluster display (Ultimate)
Larger 9.2-inch upper center stack LCD display
Climate control system offers three distinct cabin temperature zones
Standard smart cruise control with stop/start (from 0 mph)
Proximity smart key with both key fob and card-key types
Dual 9.2-inch rear seat entertainment monitors
Power door closure
Power lumbar for rear outboard seats

Advanced Safety

Standard Assurance Connected Care (3-year complimentary services)
Standard Rear Cross-traffic Alert
Standard Blind Spot Detection (BSD)
Heads-up display (HUD) designed for reduced driving distraction
Vehicle multi-view camera system

EXTERIOR DESIGN
2014 Equus exterior enhancements convey a premium-sport design message, starting with a new 19-inch turbine-blade alloy wheel design in a polished silver finish that relays motion whether parked or on the open highway. The front grille chrome bars are thinner, with sharper contrast to the blacked-out portions of the grille for a sportier look. The front fascia also has been redesigned, with the former chrome accents removed in favor of a modern premium appearance that includes lower fascia opening strakes. The headlamps offer jeweled design elements and include chrome contrasted with black-out finishes for a distinctive appearance. New LED fog lamps are now standard. Side mirrors have been redesigned for enhanced aerodynamics and tail lamp graphics move to a more horizontal theme.

INTERIOR DESIGN
Hyundai engineers wanted the 2014 Equus interior to perfectly complement the enhancements to its exterior. Thus, the themes of premium and performance again greet the driver behind the wheel. The entire instrument panel and center stack have been redesigned with more premium materials and an ergonomically-correct layout, with new button iconography for quicker and easier feature recognition. The center console and shift lever reveal more premium material selection and contemporary premium-luxury design cues. Steering wheel control layout has been improved, with new low-sheen button designs and icons. Similarly, rear passengers will enjoy a new rear console and button layout, with available dual 9.2-inch, high-resolution, adjustable seatback video screens to enjoy movies, audio media, HVAC or seating functions. Rear passengers can even search restaurant locations and provide navigation system directions directly to the driver's navigation screen.

VEHICLE DYNAMICS
2014 Equus driving dynamics also have been revised to minimize traditional ride and handling compromises, with Normal and Sport modes each taking on a more differentiated ride and handling character. The air suspension was recalibrated: Sport mode receives more controlled damping, while Normal mode receives slightly enhanced ride comfort while retaining a well-controlled handling demeanor. The front suspension bushings were also revised to enhance suspension function. For those customers that experience adverse weather conditions such as ice and snow, a new Snow mode function was added to the drive mode system, for both safety and ease of control in challenging road conditions.

In urban areas, Equus is easy to maneuver and park, thanks to electro-hydraulic steering and its electronic parking guide assist. While the Equus is large, it doesn't feel over-sized or clumsy due to its 39.6 foot turning circle and variable-effort steering system.

On winding country and mountain roads, the Equus benefits from the precise wheel articulation delivered by its five-link front and rear suspension geometry. This geometry is maximized through Continuous Damping Control (CDC), which continually monitors road and driving dynamics and optimizes damping force accordingly. The standard 19-inch alloy wheel and tire package with staggered width tires (P245/45R19 front P275/40R19 rear) offers excellent grip and precise control.

NEW AND ENHANCED TECHNOLOGIES
All Equus driver-interface displays have been improved for 2014, with a larger, 7-inch Thin-film Transistor (TFT) LCD center cluster display for Signature models, a large 12.3-inch, fully-digital TFT LCD center cluster display for Ultimate models, and a larger, standard 9.2-inch center instrument panel LCD display. New, dual high-resolution 9.2-inch rear seat entertainment monitors have been fitted in place of the former single monitor for rear passengers in the Ultimate model. All of Equus' new displays are larger and more legible, featuring premium-quality, high-resolution graphics. The Ultimate model's larger, fully-digital LCD display now offers various driver menus that can be accessed directly via steering wheel haptic dial control, helping to keep the driver's hands on the wheel for minimal driving distraction.

The climate control system now offers three distinct cabin temperature zones for driver, passenger, and rear passengers. The standard smart cruise control system has been enhanced to include a full 0-mph stop-and-start function for use in stop-and-go traffic. The smart proximity key now includes both key-fob and card-key types of vehicle entry for greater driver convenience. Ultimate models now feature an automatic power door closure assist function; once a door manually approaches full closure, a power function slowly and quietly ensures the door is fully secured for peace of mind. Also on the Ultimate model, both rear outboard passengers now have power lumbar support.

POWERFUL 5.0-LITER TAU V8 ENGINE
The 2014 Equus is powered by Hyundai's 5.0-liter Tau DOHC V8 engine, producing 429 horsepower at 6,400 rpm and 376 lb.-ft. of torque at 5,000 rpm, with a higher specific output (85.8 hp/liter) than its normally-aspirated premium luxury competitors. The Tau V8 engine creates this high output level while retaining exceptionally smooth power delivery throughout its rpm range, without the turbo lag and surge exhibited by some forced-induction engines.

The 5.0-liter Tau also features direct injection technology. This high-pressure direct injection system (over 2,200 psi) dramatically increases power and torque, while reducing fuel consumption and emissions. The 5.0-liter Tau has a high 11.5:1 compression ratio for greater thermal efficiency and output. It also has a bed plate for improved block rigidity and lower NVH, as well as camshaft carriers and a roller timing chain to improve valvetrain stability.

This V8 engine offers premium engine technologies, including Dual Continuously Variable Valve Timing (D-CVVT), a tuned variable induction system, and low-friction diamond-like coatings (DLC) on piston skirts, rings and tappets. Even with these impressive power increases, fuel economy is estimated at 15 mpg city, 23 mpg highway and 18 mpg combined.

The Tau V8 engine is coupled with a Hyundai-developed eight-speed transmission with SHIFTRONIC® manual shift capability for enhanced acceleration and overall efficiency.

INNOVATIVE OWNERSHIP EXPERIENCE
Hyundai will continue to offer its unique ownership experience for Equus customers, including tailored dealership showrooms, "Your Time, Your Place" at-home vehicle demonstrations, "At Your Service" valet service appointments and an interactive owner's manual app for Apple iPad®.

The sales and service experience for Equus is unlike any other in the industry, with a special focus on the customer's time and convenience. Prospective buyers can participate in the "Your Time, Your Place" valet test drive program, where a specially-trained Product Champion will deliver an Equus to their home or office for a personalized, convenient shopping experience. Equus also features the industry's first interactive owner's manual app, providing a convenient and simpler way for owners to become familiar with the full capabilities of the vehicle.

Another benefit of Equus "At Your Service" is completely free maintenance services throughout the five-year, 60,000-mile bumper-to-bumper warranty period. During this five-year period, any maintenance or warranty issue is fully covered by Hyundai, providing exceptional peace of mind to Equus owners. When service is required, Equus owners can schedule their maintenance and service through a simple online scheduling system or from the interactive owner's manual. An Equus owner can also choose to have their vehicle picked up at their home or business, with a complimentary loaner dropped off. Once service is completed, the owner again chooses the time and location for the vehicle to be delivered.

PREMIUM REAR-WHEEL-DRIVE ARCHITECTURE
Equus is the third rear-wheel-drive product in Hyundai's lineup and boasts near perfect front-to-rear weight distribution for exceptional handling balance and more refined steering characteristics. Equus reduces interior noise levels and improves ride and handling with a rigid, lightweight body structure. The use of high-tensile steel in critical areas throughout the unibody provides Equus with significantly higher dynamic torsional rigidity and a lower body structure weight, despite having a spacious interior cabin.

LUXURIOUS FEATURES AND DESIGN
The busy executive as well as the couple heading out on the town will feel right at home in the 2014 Equus due to abundant luxury touches and passenger comfort features. This ambience begins with superior quality materials and design layout. The leather upholstery, Microfiber suede headliner, genuine wood trim and leather-wrapped French-stitched instrument panel showcase the richness of the Equus interior.

The seats are fully adjustable with plenty of width and support. Thermoelectric devices located in the seat backs and bottom cushions provide control for heating, cooling and humidity. There is ample leg and head room for drivers over six-feet tall. In fact, Equus has more leg, head and shoulder room in the front and rear seats than the Lexus LS460.

The driver's cockpit boasts an abundance of features and premium services. The Driver Information System (DIS) provides navigation, SiriusXM Satellite Radio, HD Radio technology, hands-free Bluetooth® phone system, Blue Link® telematics, and much more.

UNCOMPROMISED SAFETY TECHNOLOGIES
For 2014, Equus has added a number of new technologies that reduce the potential for distracted driving by helping drivers to keep their eyes on the road and hands on the wheel. A new Blind Spot Detection system is standard, with blind spot vehicle alerts in either mirror. On the Ultimate model, a high-visibility Heads-up Display provides vehicle speed, navigation turn-by-turn instructions, smart cruise control indicators and select driving data viewable well above the cowl plane for reduced driving distraction.

When parking or navigating tight urban situations, Equus Ultimate now offers a multi-view camera system that provides an aerial view of the vehicle with split-screen vehicle perspectives for optimized visibility and safety. In addition, all models now include Rear Cross-traffic Alert to help alert drivers of vehicles crossing their path when backing up.

Equus also offers a lane departure warning system, with audible and visual warnings activated after a one-second lane departure. The system adds a haptic warning, via the seatbelt, for an extra margin of alert. Further, to help maintain safer following distances in traffic, Equus' smart cruise control automatically manages the Equus' speed through the braking and throttle systems to maintain a specified following distance selected by the driver.

Equus maintains Hyundai's emphasis on delivering leading safety technology, boasting world-class active and passive safety features to help prevent accidents, and maximize the well-being of its occupants in the event of a collision. Named a 2013 "TOP SAFETY PICK" by the Insurance Institute for Highway Safety (IIHS), the Equus continues the Hyundai tradition of offering key safety technologies, with features such as Electronic Stability Control (ESC), nine airbags, electronic active front head restraints, lane departure warning system and smart cruise control that monitors and adjusts following distances in traffic. Equus even has a Vehicle Stability Management (VSM) system that optimally manages ESC, the electronic parking brake, smart cruise control and the seatbelt tensioning system for optimal safety.

Equus' total of nine airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags, roof-mounted side curtain airbags for both front and rear outboard seat occupants and a driver's knee airbag. Equus utilizes strong unibody construction, along with front and rear crumple zones, bodyside reinforcements and five-mph energy-absorbing bumpers. The hood also includes buckling creases and safety stops to maximize occupant protection inside the cabin.

Equus is confidently brought to a stop by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 14.2-inch front rotors have four-piston fixed calipers and the rear brakes feature 12.4-inch rotors with single floating piston calipers.

LEXICON® AUDIO SYSTEM OFFERS UNRIVALED AUDIO PERFORMANCE
Equus offers an ultra-premium Lexicon-branded state-of-the-art audio system featuring LOGIC 7® technology. The Lexicon surround sound audio system includes a 13-channel digital amplifier and 17 speakers producing 598 watts of power in 7.1 discrete surround sound audio. Equus also offers the clarity of digital HD Radio technology, SiriusXM Satellite Radio and iPod®/USB integration.

ASSURANCE CONNECTED CARE AND HYUNDAI BLUE LINK®
2014 Equus adds the Hyundai Blue Link® telematics system, with over 30 safety, service, and infotainment features available. In addition, Equus with Blue Link® includes Assurance Connected Care, a three-year complimentary services suite with critical safety and ownership assistance features. This three-year complimentary services suite even extends to potential subsequent owners during the three-year period.

Blue Link® combines safety, service and infotainment features to simplify owners' lives, reduce stress and distracted driving. Blue Link brings seamless connectivity directly into the car with technologies like Remote Vehicle Start, Stolen Vehicle Recovery, and Remote Access from the Blue Link mobile application, including POI Search and Send-to-car. Blue Link can be easily accessed from the buttons on the rearview mirror, the web and via the smartphone app.

Blue Link is offered in three service packages: Assurance Connected Care, Essentials and Guidance:

Assurance Connected Care package (complimentary for 3-years):

Automatic Collision Notification (ACN) and Assistance
SOS Emergency Assistance
Enhanced Roadside Assistance
Monthly Vehicle Report
Maintenance Alert
Automated Diagnostic Trouble Code Notification (DTC)
Recall Advisor
Service Link

Essentials package:

Remote Vehicle Start
Remote Door Lock/Unlock
Remote Horn and Lights
Car Finder via Mobile App
Stolen Vehicle Recovery/Slowdown/Immobilization
Geofence
Valet Alert
Speed/Curfew Alert
Panic Notification
Alarm Notification

Guidance package:

Turn-by-Turn Navigation Service
POI Search by advanced voice recognition system
POI Web Search and Download
Daily Route Guidance with Traffic Condition
Traffic
Gas Station Locations and Gas Prices
Restaurant Ratings
Eco-Coach
Weather

More details on Hyundai Blue Link are available at http://www.hyundaibluelink.com/.

GENEROUS FEATURE PACKAGING
For 2014, Equus Signature and Ultimate packages are both so generously equipped that no factory options are available. Both the Signature and Ultimate packages now feature 5-passenger seating, increasing the Ultimate model's appeal to customers desiring extra seating capacity. Both Equus Signature and Ultimate buyers benefit from the following new standard features added to all Equus models:

Blind Spot Detection (BSD)
Smart Cruise Control (with added 0-mph stop/start capability)
New LED fog lamps
Rear Cross-traffic Alert
Additional "card-type" proximity key entry
Blue Link® telematics capability
Navigation system with 9.2-inch LCD screen (formerly 8.0-inch)
Three-zone climate control system (formerly two-zone type)

EQUUS SIGNATURE KEY STANDARD FEATURES

5.0L GDI DOHC D-CVVT Tau® V8 engine w/429 HP
8-Speed automatic transmission with SHIFTRONIC®
Electro-Hydraulic Power Steering (EHPS)
Electronically Controlled Air Suspension with Continuous Damping Control (CDC)
19" polished-silver finish alloy wheels with P245/45R19(Ft)/P275/40R19(Rr)
4-Wheel disc brakes with Anti-lock Braking System (ABS) and EBD
Electronic Stability Control (ESC) with TCS and Brake Assist
Vehicle Stability Management (VSM) system w/ pre-collision warning
9 Airbags: Advanced dual front airbags, front and rear seat-mounted side-impact airbags
Driver knee airbag, and roof-mounted side-curtain airbags
Electronic active front head restraints w/ power controls / Electronic seatbelt pre-tensioners
Tire Pressure Monitoring System (TPMS)
Lane-departure warning system (LDWS)
Blind Spot Detection with Rear Cross-traffic Alert
Smart Cruise Control (SCC) with stop/start
High Intensity Discharge (HID) headlights with LED turn signal indicators
Adaptive Front Lighting System (AFLS) with auto-leveling
LED Fog lights & Automatic headlights
Front and rear parking assistance system with rearview camera & Rear Cross-traffic Alert
Dual power-folding heated auto-dim side mirrors w/ turn signal indicators/approach lamps
Dual asymmetrical exhaust tips integrated with rear bumper
Proximity key (card type) entry with push-button start
Illuminated scuff plates, inside door handles & door armrest
Premium leather seating surfaces and microfiber suede headliner
12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
Heated & Cooled front seats
Heated, wood-trimmed & leather-wrapped steering wheel /power tilt-and-telescopic function
Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
Leather-wrapped dash and genuine wood interior trim
Electroluminescent cluster with 7-inch TFT LCD screen
Electronic parking brake with automatic vehicle hold
Power windows with auto-down/up
Blue Link® Telematics System
Assurance Connected Care (with 3-years complimentary service)
Navigation system w/ 9.2 inch LCD screen w/ DIS multimedia controller
Lexicon® 7.1 Discrete surround-sound audio system with 17 speakers
AM/FM/HD Radio®/SiriusXM/CD/DVD/MP3 audio system
iPod, USB and MP3 auxiliary input jacks
Bluetooth® hands-free phone system
Three zone Automatic Temperature Control with Air Quality System
Windshield-wiper deicer, rain-sensing wipers / auto-defogging windshield
Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass
Acoustic Laminated Windshield , Front and Rear side Windows
Power tilt-and-slide glass sunroof
60/40 power reclining and heated rear seats
Power rear sunshade
Premium-grade floor mats, premium-grade trunk cargo mat and first-aid kit

EQUUS ULTIMATE ADDS ULTRA LUXURY FEATURES

Equus Ultimate adds or replaces:

Heads-up display
Cooled rear seats
Power rear side window sunshades
Rear seat power up/down head restraints w/ manual tilt
Rear seat illuminated vanity mirrors
Forward-view Cornering Camera
Power trunk lid
Steering-wheel haptic dial control for center cluster
Full 12.3 inch TFT LCD instrument cluster display screen
Rear seat entertainment system w/ dual 9.2" monitors
Power lumbar (rear outboard seats)
Multi-view camera system
Power door closure

COLOR PALETTE
For 2014, Equus buyers can opt for a distinctive new color, Night Shadow Brown, as well as the option of a new Ivory leather interior environment with contrasting piping on the seat bolsters, a sporty yet unmistakably premium interior design element. There are also three new genuine wood accents for the interior: Jet Black with Walnut, Ivory with Ash or Saddle brown with Madrona.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be expanded to include Assurance Connected Care for all Blue Link equipped vehicles. Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform standard for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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    • 1 Second Ago
  • 121 Comments
      oldsstarfire98thomas
      They laughed at the Toyo-Lexus,but look what happened. Now it's Hyundai's turn to make it big despite the nameplate. This is a most impressive car, and when you factor in the price, well, who's laughing now!? Sure the vaunted Germans are great, but what is it they say about a fool and his money being soon parted? If it impresses me, as an owner, that's what matters most. BTW, Hyundai have been marketing a luxury car for at least two decades under the Equus and Centennial names. Nothing new to them.
      Bill Carson
      • 1 Year Ago
      I read quite a few of the comments here because I am seriously thinking of buying one of these. I'm afraid I've concluded that many of the sharply negative comments here are from people who could never afford this vehicle or a MB, or other high end car. So stupid comments saying its poorly made junk, etc, don't mean much to me because I went to the trouble of visiting a dealership and sitting in one. You demonstrate that you know nothing when you say it's junk. One of the big reasons I'm attracted to an Equus is because I'm afraid of listening to all the "you're so rich!" talk if I buy a Mercedes. This car allows you to own a high end car, well made, with options very similar to other high end cars without trying to project some image of being wealthy. Maybe it might be fun to own something that is very high quality yet isn't worshiped. Maybe it's like someone who likes a good foreign film, with a good plot and good acting, instead of watching another Brad Pitt-Julia Robers Oceans 11 or 12 type of movie that doesn't really deliver. In other words, you can be your own man without the need to try to fool people.
      Cruising
      • 1 Year Ago
      I like to view the Equus as a halo car then it all makes sense to have it in the lineup.
      mattkpsu
      • 1 Year Ago
      Still no AWD. That being said, this is still a tremendous value that got them on the luxury map. Some of the comments on here about Hyundai quality are far off the mark. I am very impressed with my Sonata and see it lasting to 150k at least. I recently spent two weeks in China. People need to realize that outside the United States, these vehicles are bought to chauffeur VIP's, customers, and guests. I spent two weeks riding in Buick minivans, used 7 series, etc. The full size luxo market will primarily be aimed at them, NOT the American doctor who buys one to drive to the hospital. Then after the design, it will be tailored for American tastes as best they can.
      Scooter
      • 1 Year Ago
      Buyers in the $60k range don't have "tight budget on the mind" they aren't searching for a cheap alternative to the BMW 7 series, they want something that speaks volumes to their financial status, and has the heritage to back it up. Hyundai comes stumbling in with a poormans version of Bentley Continental with the looks of a last gen Toyota Avalon tossing in tons of "features" mostly chauffeur related, (as if a CEO is going to use this car to get shuffled around town by a personal driver). Then of course Hyundai's recourse is to say they include everything you can get in a Audi A8 for much less money. The $60,000+ bracket isn't where bargain hunters roam, so this silly argument about Equus being considerably less money than its so called "competition" has no leg to stand on. If somebody wants a powerful, fully loaded bargain car they will buy a Honda Accord V6. Theres a reason you don't see these things on the road, heck I've seen more Jaguar XJ's in two days than Equus since they came out. Infact, im not sure I've ever seen an Equus in person. At the end of the day its bargain basement company Hyundai trying to (again) trumpet its own praises and glory to public and insist everything they make is better than their time tested rivals. The same company that only a few years ago was making plastic garbage cars that couldn't live past 100k miles without serious mechanical failures. Can we just agree that McDonalds can't compete with a 5 star fine dining restaurant, so why does Hyundai insist they can compete with Audi, Jaguar, BMW and Mercedes?
        Brex
        • 1 Year Ago
        @Scooter
        How can you possibly know what every buyer in the $60k range is thinking? Your argument about Hyundai making junk might have given you credibility several years ago but not today. One could have said the same thing about Toyota's audacity at launching the Lexus line, doubting that they could could have ever competed against the German luxury marques. Well, guess what? They have. And Hyundai will.
        johnnythemoney
        • 1 Year Ago
        @Scooter
        You're missing the point and/or trolling, good luck with that.
        bookemd
        • 1 Year Ago
        @Scooter
        People get a S class/7series/A8 to say, I got money, move over. If I have 60k, I do not spend on this, its just a wannabe big boy. Hyundai needs a luxury brand for them to mention the big boys with this car, and its not too late to create one.
      Scooter
      • 1 Year Ago
      Buying a Hyundai Equus is like "buying a Lobster Dinner at McDonalds". FYI to Hyundai, Nobody is trading an Audi A8 for a Hyundai Equus. Stop trolling.
        Mercer
        • 1 Year Ago
        @Scooter
        Funny thing is one Equus is sold for every two Audi A8. Not bad for a new premium car. I guess Americans love McDonalds after all.
          adam1keith1980
          • 1 Year Ago
          @Mercer
          Is that true? Because if true, it means the tyranny of expensive badge-whoring is over. VW: Please bring back the discounted Bentley called Phaeton please!
        William Flesher
        • 1 Year Ago
        @Scooter
        Sorry Scooter, but Hyundai is producing an upstart vehicle to challenge established brands. It's bold, brash, and unexpected. You say "buying a lobster dinner at McDonalds", but buyers look at it as ordering premium fresh lobster from a non traditional source and eating it at home. It may come as a shock, but there is a significant and growing segment of the population who live well while eschewing traditional snobbery. For your own sake, refresh your memory on the definitions of "FYI" and "trolling".
      Adam Basilio
      • 1 Year Ago
      I have a client who just bought an Equus I asked if there was any specific reason why she said that it was the fact that she didn't have to take time out o her schedule for service and the heated steering wheel. She owned every single 7 series model for the past 20years, while her husband owns a CLS. She said no BMW or Mercedes Benz dealer has ever treated them as good as the Huyndai Dealer she uses.
        Adam Basilio
        • 1 Year Ago
        @Adam Basilio
        Hyundai*
          Adam Basilio
          • 1 Year Ago
          @Adam Basilio
          Actually she is a very successful business woman in her early 50's and apparently doesn't need a specific brand to show how much money she has, which there is enough to run a small country. Please tell me how many 60k cars you've owned during your life time @Scooter.
          Scooter
          • 1 Year Ago
          @Adam Basilio
          She must be blind, 85 years old, and most likely out of her mind. Btw how much did Hyundai pay you to write this?
        futuramautoblog
        • 1 Year Ago
        @Adam Basilio
        However, she just did business with bad BMW/MB dealers. BMW in my area will pick up the car with flatbed and give you a loaner at the same time!
      NightFlight
      • 1 Year Ago
      Huge improvement, especially for the interior. The interior now looks like a proper luxury vehicle, while the old one while nice, was a bit downmarket. All the children bashing this car are funny. You say why would you buy it over a S Class, A8, 7 Series, etc? Because this comes in at ~$60,000 fully loaded. To get a comparable 7 Series you'll be paying about $90,000 and over $100,000 for a S Class. Not everyone cares about a badge, and I am one of those people. The fact that it is selling decently isn't surprising at all, this vehicle is a tremendous value.
      Chris-n-OC
      • 1 Year Ago
      Love all the haters... can tell you haven't even visited a dealership to look at one of these! They are not quite to the level of Mercedes, Audi or BMW but Hyundai has put out two credible "premium" entries: Genesis and Equus. They are just as credible as Lexus/Acura or Infiniti was on their first generation. Possibly more so. Pull your Xenophobic craniums out of your anus... Hyundai is making incredible headway in this segment. Here in Orange County CA (Pretentious, Conservative and RICH), it seems like every 10th car is a Genesis. There are TWO Equus in my neighborhood (versus 4 BMW 7 series, 6 M-B S-Class and 1 Audi A7). To me, That spells SUCCESS for a first generation "premium" intender.
      itchynuts
      • 1 Year Ago
      korean junk
        yjbeach
        • 1 Year Ago
        @itchynuts
        So tell us more about your personal experience with this vehicle. I had a chance to be shuttled around in this car while in Vegas, and believe everything to be on par with the brand suggested in the article. The second night was the Jag, very nice too.
      Richard Hunter
      • 1 Year Ago
      Who in their right mind would waste money on this Fugly POS. As PT Barnum use to say..a fool is born every day..and it would take a real fool to by this...
        jtav2002
        • 1 Year Ago
        @Richard Hunter
        Fugly is your opinion. I'm sure there are people who like the styling.
        Boston
        • 1 Year Ago
        @Richard Hunter
        I think you mean "There's a sucker born every minute"
      Porsche4life
      • 1 Year Ago
      What is this?! How can someone get fooled and buy a damn Hyundai Junk
        FIDTRO
        • 1 Year Ago
        @Porsche4life
        People with more money than sense. Or, actually, people with neither.
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