Chrysler has been busy at the trademark office. Allpar.com reports the manufacturer has laid claim to a stack of new names, including Detroit Motor Works, Wrangler Freedom Edition, 8 Mile, Crossroad and Chrysler 100, as well as Ram ProMaster and the Ram ProMaster City. The automaker has made no secret of the fact that it wants to build a new small car, and that the machine will almost certainly ride under the Chrysler 100 banner. Dealers reportedly got a closer look at the vehicle at a recent gathering in Las Vegas.

Likewise, the two ProMaster names are little surprise, as Fiat intends to give the Ford Transit and Transit connect some competition with its own European-style Ducato vans. Now it looks as if those will come with ProMaster badges.

But, names like Detroit Motor Works, 8 Mile and Crossroad all leave the door open for some speculation. Allpar.com also reports Chrysler has laid claim to Active Air, which it speculates may be applied to the company's variable-length intake runners.


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  • 24 Comments
      traction_control
      • 2 Years Ago
      8 Mile ?? What the hell could they possibly use that name for?
      CarCrazy24
      • 2 Years Ago
      If the vans come here with diesels, they will do very well for Chrysler and nice competition for the Sprinter/Transit
      carguy1701
      • 2 Years Ago
      Active Air sounds more like a suspension system.
        ehisforadam
        • 2 Years Ago
        @carguy1701
        That's what I'm thinking, especially considering they've already used the MultiAir tag on the Dart. Why call it something else?
        GreenN_Gold
        • 2 Years Ago
        @carguy1701
        Like for the Longhaul Ram concept perhaps...
      CEC
      • 2 Years Ago
      Active air could also be Chrysler's name for MultiAir.
      Mercer
      • 2 Years Ago
      Is it just me or Fiat cars are just ugly and weird?
        gtv4rudy
        • 2 Years Ago
        @Mercer
        its you
        Benjamin Roethig
        • 2 Years Ago
        @Mercer
        Their vans sure are, but generally what Fiat does has no bearing on Chrysler.
        fred schumacher
        • 2 Years Ago
        @Mercer
        Fiat got a 0.31 coefficient of drag out of a slab sided box, an incredible achievement. It may look ugly to you, but from a practical standpoint, it's beautiful. For a work vehicle, it's what's inside that counts.
      Benjamin Roethig
      • 2 Years Ago
      They really need to rethink things and base the Chrysler van on the daily instead of the Ducato. the Front wheel drive Ducato will get eaten alive in North America.
        Rob J
        • 2 Years Ago
        @Benjamin Roethig
        The Transit Connect seems to be doing jist fine.
        fred schumacher
        • 2 Years Ago
        @Benjamin Roethig
        As a former Fedex Ground driver, I would have loved to have had a Ducato instead of the clunky Internationals and domestic fuel-hog vans with oversprung suspensions and terrible winter traction. Up to 10,000# GVW, FWD has huge advantages: lower floor height and center of gravity, more useful cargo space, excellent bad road traction. With its plumb sides and full 6.5 foot interior width, the Ducato has much more usable space than a Sprinter.
      Mercer
      • 2 Years Ago
      Is it just me or Fiat cars are just ugly and weird?
      NightFlight
      • 2 Years Ago
      8 Mile? You've got to be kidding me. All I can think about is how ghetto 8 Mile is, and the movei 8 Mile with Eminem. Not a good naming decision.
        The_Zachalope
        • 2 Years Ago
        @NightFlight
        Nevermind the fact that 8 Mile Rd runs 42 miles through three counties.
        Sj027
        • 2 Years Ago
        @NightFlight
        Umm generalizing much? I recall you saying the other day that "all of PG County is a total, like ghetto OMG"...Funny how there are quite a few high income areas outside of the beltway that would beg to differ. But what would you know about that? Youve never left the seas of plastic, masterplanned, vinyl clad McMansion developments of Northern Va. I bet going into Maryland is like a scary ghetto adventure, and places like Herndon or Leesburg are 'scary' at night. haha
      BombSquad
      • 2 Years Ago
      Detroit Motor Works, the ultimate domestic driving machine? The "Promaster" is a pretty cheesy name though.
      Zippswitch
      • 2 Years Ago
      8 mile? I think there will be too many jokes about that one. My dodge gets 8 mile to the gallon. I bought my dodge and got 8 mile before I needed a tow back to the dealer...... Sorry Dodge fans.....
      digiboi
      • 2 Years Ago
      8 Mile - target marketing pimps and hoes? If Chrysler wants to draw on a name from Detroit - how about Jefferson? Too soon?
      wsbfan
      • 2 Years Ago
      Active air valve timing? Pneumatic valves like F1?
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