For a division whose sole purpose is to remove the understatement from its parent company's cars, AMG headquarters in Affalterbach, Germany are nondescript. From the outside it might almost be easier to believe that the small complex makes spatulas or spreadsheets, as opposed to some of the world's most luxuriously brutish automotive machinery.

Until you step inside any of those buildings, that is, such as the lobby that normally feels like an upscale dealer showroom but on certain days features AMG wares worthy of SEMA, or the studio area where customers have dropped their cars off for personalized modifications.

Everything that comes from AMG comes from this secluded plot of land. You can take a personal tour of it but you can't take pictures, so Mercedes-Benz has done it for you with a seven-minute, digital trip through the AMG factory hive. Scroll down to take the virtual walk-through – but don't let it stop you from actually visiting.



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    • 1 Second Ago
  • 10 Comments
      Peter
      • 2 Years Ago
      Can anyone visit the AMG plant? Cause I would totally want to check it out!
      B Sensible
      • 2 Years Ago
      wow....the engine is hand made....so much technical that every details are taken care for customer's maximum satisfaction...
      Webonjee Osijek
      • 2 Years Ago
      WEBONJEE™ in partnership with Automobili ŠKOJO from Osijek present, for the first time in Croatia and the world, new functionalities successfully implemented in never before seen 3D – 360° virtual tour; on new MERCEDES-BENZ A180 automobile showcase. http://www.webonjee.com/en/projects/mercedes-benz-a180
      Christian L.
      • 2 Years Ago
      Car Boner! Heaven must be like this! :P
      Spellchecker
      • 2 Years Ago
      Amazing video. I was there twelve years ago when that place wasn't as big or futuristic. It's changed a lot. I think I am going to plan a trip there next month.
      icerabbit
      • 2 Years Ago
      Now where did I put that winning lotto ticket again??? ;) Seriously cool peek behind the curtain. Tx for sharing.
      Gerald
      • 2 Years Ago
      Back in 2004 I was working at Chrysler's SRT group under the late Dan Knott. I was fortunate enough to be invited on a trip to Germany with him and several other engineers and managers from SRT. One day of our trip was scheduled for business meetings at AMG followed by a tour of the facility. I was particularly impressed with the engine assembly area. The impeccable German engineering that goes into these vehicles is really a site to behold. I will never forget the experience. On the property is an indoor horse stable with a restarant on the upper level. We had an excellent lunch there as part of our visit. Truly a unique place that should be included on any hardcore auto enthusiast's bucket list!
        A P
        • 2 Years Ago
        @Gerald
        Impeccable? Give us all a break. They screw up just as much if not more than Asian or American engineers. SVT teams work just as hard building great engines as AMG does. Stop drinking the Kool-Aid.
          AndrewDer
          • 2 Years Ago
          @A P
          As if you know anything about "Asian" or German engineers.
      Clock
      • 2 Years Ago
      Absolutely amazing. I can completely appreciate Mercedes. But still boring.