It's probably a toss-up as to what's worse about life at the top: the loneliness or the rocks that everyone throws at you. Chevrolet recently took aim at Ford with a humorous Super Bowl commercial that not only took the unusual step of calling Ford out by name, but made claims about the segment that Ford didn't find funny at all.

Ram is next up to lob a light-duty boulder with a commercial that says if you take one of its trucks and make it less capable, then you end up with a Ford. For what it's worth, such claims are, rather obviously, directed at specific trims with specific options and packages.

We imagine that eventually the sleeping giant, Ford, will awaken and respond. For now, you can find the provocation after the jump.



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    • 1 Second Ago
  • 68 Comments
      greenz1977
      • 2 Years Ago
      I'm just glad we're comparing trucks instead of some electric cars. Granted, they have their place, but this is America and we love our trucks.
      Todd Smith
      • 2 Years Ago
      Funny how all the Ford fanboys are on a Dodge page and all the dodge fanboys are on the Ford page.
      Avinash Machado
      • 2 Years Ago
      Hilarious.
      merlot066
      • 2 Years Ago
      That's just a cheap shot. Anybody can compare their top rung V8 to a competitor's entry V8 and come out on top. Ford's 6.2 and EcoBoost beat the pants off the 5.7L in the Ram. I guess Ram is just upset that Ford's EcoBoost V6 is down 2 cylinders, 20 horsepower, and a whole mess of pushrods, yet still out-tows and out-sells it handily.
      Rob
      • 2 Years Ago
      Haha, this coming from almost irrelevant Ram. Dodge thinks so much of the line that they don't even want their name associated with them anymore.
        Bret Frohwein
        • 2 Years Ago
        @Rob
        1/4 of a million sales in 2011 is not insignificant. but ya.. dodge and Chevy are bitchy cause they can't dislodge the f150. the other problem is that truck sales are down 40% of what they were 10 years ago.. the segment is shrinking and trucks are the big 3's bread and butter. Dodge didn't Ditch the Ram name, either. but cheap shots are what this article is about. :)
        • 2 Years Ago
        @Rob
        [blocked]
          Rob
          • 2 Years Ago
          by that I mean a very distant 3rd in sales
      ken
      • 2 Years Ago
      Did the marketing guys realize that these attacks will only strengthen customers' perceived idea that F150 is the "default" choice?
      fulredy
      • 2 Years Ago
      GM and Chrysler are exhibiting all the best democratic traits of their union owned companies, if you can't beat them--make fun of them and spread the bs on thick.
      scocrmch
      • 2 Years Ago
      Losers always attack winners!
      billfrombuckhead
      • 2 Years Ago
      Ram had been eating into Ford marketshare this last year very well and when the Pentastar Ram gets here they'll gain even more marketshare.
        tkosoccer03
        • 2 Years Ago
        @billfrombuckhead
        not much more... i remember reading a story about the texas state fair a few years back. they were polling people at the fair about the new ram, and what they found was that tuck buyers were actually less likely to buy a ram because of the rear 4-link set up. if they go back to a solid leaf set up out back in the next ram, i think they'll make more progress than they have since 09.
      Muttons
      • 2 Years Ago
      Pretty cool trick comparing their top spec engine to the F-150's base 5 liter V8 to make it seem inferior. Why not compare it to the Ecoboost that makes more torque with better fuel economy or the 6.2 liter that makes more horsepower AND torque? Hmm, I guess that wouldn't be as good a commercial. Silly logic.
        Robert Niknam
        • 2 Years Ago
        @Muttons
        Well if you want to compare the 6.2L Lets compare the 6.1L and 6.4L Hemi V8's oh and lets not forget the 8.3L and 8.4L V10... Yeah thats what I thought schmuck, thank you come again.
          Christopher
          • 2 Years Ago
          @Robert Niknam
          Lol Dumbass! Duhhh let's compare something that doesn't exist...Duuuuh Rob, this is for you...FAIL!
          Muttons
          • 2 Years Ago
          @Robert Niknam
          What RAM exactly can you get those engines on? I can't seem to find it on their website. Even on their 2500 the top spec engine is still the 5.7. The 3500 only offers the diesel. That's a mystery! Did you want me to compare the engine in the Challenger SRT8 392 to the engine on an F150? Because if I'm gonna do that I could just pull in the engine from the GT500 and I think we ALL know how embarrassing THAT would be.
      Luke
      • 2 Years Ago
      It's funny that they compare their BIG V8 with Ford's SMALL V8. Really, they should be comparing their 5.7 to Ford's 6.2 (even the EcoBoost will give that 5.7 a run for its money)....but then they'd lose. And they know it. As for the warranty, I'm reminded of one of my favorite movies, Tommy Boy: "Tommy: Let's think about this for a sec, Ted. Why would somebody put a guarantee on a box (or in this case: truck)? Hmmm, very interesting. Ted Nelson, Customer: Go on, I'm listening. Tommy: Here's the way I see it, Ted. Guy puts a fancy guarantee on a box 'cause he wants you to feel all warm and toasty inside. Ted Nelson, Customer: Yeah, makes a man feel good. Tommy: 'Course it does. Why shouldn't it? Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right, Ted? [chuckles until he sees that Ted is not laughing] Ted Nelson, Customer: [impatiently] What's your point? Tommy: The point is, how do you know the fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times. Ted Nelson, Customer: But why do they put a guarantee on the box? Tommy: Because they know all they sold ya was a guaranteed piece of sh!t. That's all it is, isn't it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for now, for your customer's sake, for your daughter's sake, ya might wanna think about buying a quality product from me." Hey, whatever you gotta do to make sales, man.
        Jason
        • 2 Years Ago
        @Luke
        I would rather purchase a truck with a 5 year warranty that doesn't break, than a truck with a 10 year warranty that breaks all the time.
      k_m94
      • 2 Years Ago
      Ford could just make an ad showing a guy driving any F-series truck off its driveway and it would still be more effective than Chrysler or GM's ads were for them.
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