Dodge Ram commercial

It's probably a toss-up as to what's worse about life at the top: the loneliness or the rocks that everyone throws at you. Chevrolet recently took aim at Ford with a humorous Super Bowl commercial that not only took the unusual step of calling Ford out by name, but made claims about the segment that Ford didn't find funny at all.

Ram is next up to lob a light-duty boulder with a commercial that says if you take one of its trucks and make it less capable, then you end up with a Ford. For what it's worth, such claims are, rather obviously, directed at specific trims with specific options and packages.

We imagine that eventually the sleeping giant, Ford, will awaken and respond. For now, you can find the provocation after the jump.