2012 Subaru Impreza – Click above for high-res image gallery

According to Ward's Auto, Subaru brass are expecting the 2012 Impreza to sell around 60,000 units a year, or half again as many as the car's current 40,000-unit total. Subaru executive vice president of North America Tom Doll says the car fills gaps in the company's lineup that prevented it from being as competitive as it could have been.

Subaru claims the new Impreza will return 36 miles per gallon on the highway, a figure that would put the car on the top of the all-wheel-drive pile for fuel economy. The gas mileage figures come courtesy of a new-for-2012 2.0-liter boxer four-cylinder reigning in 148 horsepower. The upcoming Impreza will also be lighter than the outgoing model, making fuel-sipping a little easier.

With all the new tweaks, Subaru is hoping Impreza sales can push the brand's overall total from 264,000 vehicles last year to closer to 300,000. That's a heady goal to be sure, but the company is confident enough in the new car's appeal to make a bold prediction. Only time will tell if such hopefulness is well founded.


2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011
  • 2012 Subaru Impreza Five-Door: New York 2011

2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011
  • 2012 Subaru Impreza: New York 2011

Live photos copyright ©2011 Jeff Glucker/AOL

[Source: Ward's Auto – sub. req.]


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    • 1 Second Ago
  • 54 Comments
      longducdong
      • 4 Years Ago
      I think Subaru will match their predictions. Why? Because the masses want ho-hum and this new Impreza delivers.
      Graham
      • 4 Years Ago
      A lot of people here are slagging off the new Impreza. However, I think the Silver Sport model with roof rails looks quite nice. Not all colors are flattering to this car. I can't understand why Subaru chose to show the base mode hatchback on stage at the unveiling. Put the top of the line on stage. I plan to trade in my wife's gas guzzler mini-van that can barely slide in snow for a new Impreza. As someone said below the AWD and 36 mpg will carry the day.
      Redline
      • 4 Years Ago
      So they have added 50% more WHAT exactly. I love the Impreza in general but I think they are pushing it.
      dthg4
      • 4 Years Ago
      I had the pleasure of driving of 09 legacy for 2 years on a lease. the front of this car reminds of the previous generation legacy front end which is a good thing considering the previous Legacy had a very sleek design. Can't say the same for the new Legacy
      Ridgie30
      • 4 Years Ago
      Must be the 'new math' they are using at Subie...or it's going to start snowing in Florida and EVERYONE will want AWD...
      Duncan1800
      • 4 Years Ago
      A couple of observations. 1) It looks a little like a Cruze up front, mainly in the headlights. You'd never confuse the two if they were parked beside each other, though. 2) Not a fan of the "vent window" on the front door. It looked stupid when Suzuki put it on the SX4, and it looks just as stupid here. (In fairness, most of the rest of the SX4 is pretty solid, but styling is not exactly its strong point.) 3) "Lighter than the outgoing model" is always a good thing, especially in Subaru's case with their added burden of standard AWD. 4) 148hp from the new 2.0-liter boxer is not bad for a base engine. Overall: I like it, but I'll need more time (and some pics of the next STI) to really know how I feel. Not exactly groundbreaking, but it at least makes more of an impression on me than the new Civic...which might as well be the old Civic, honestly. And it beats the hell out of the Jetta...
      Ario
      • 4 Years Ago
      I doubt it... it may improve but not by 50% unless they have sold so few that a small change means a large %-increase! When I saw that Impreza concept, I knew what my next car might have been! but I'm not excited any more.
      gary
      • 4 Years Ago
      I have no doubt this new Impreza will bet a substantially better seller. The most common objection with the current car, by far, is the fuel economy. That has been addressed in a big way with this new model. As for styling, this is no stunner but neither is the current car. This appears to be at least as good, maybe a bit better. And the interior seems a big step forward. I will certainly consider trading my wife's 08 Impreza sedan for one of these. And I could see "retiring" my '06 WRX to autocross/rallycross/track-day duty and picking up one of the "Sport" hatches as a daily driver. The one thing that puzzles me is Subaru's decision to showcase the deep-brown color on the sedan at the reveal. Every other color I've seen since makes the car look much better.
        Monkaroo
        • 4 Years Ago
        @gary
        The interior is a step backwards in my opinion. The materials and new design say econobox compared to the previous model. Also, why they designed just a high roofline in a car that's suppose to be sporty is beyond me. The car looks like they were targeting honda civic instead of creating a sporty performace look like the concept car.
      Vanesko
      • 4 Years Ago
      Subaru has ruined this Impreza, the front looks like a Hyndai and the back looks to be from Kia rio. Not very attractive at all.
      r67bennett
      • 4 Years Ago
      Man Subaru must be smokin some serious crack if they think this will boost 50% just look at the damn thing! Major downgrade in design wow Toyota matrix copy major fail.
      peakarach1
      • 4 Years Ago
      So not going to happen because it look so damn ugly.
      Eugene86
      • 4 Years Ago
      Finally Subaru has designed a decent looking Impreza. My god, the previous gen Impreza's were so damn ugly. Sure they had performance, but so did many other cars that looked much better. Designing a car with good performance but making it ugly on purpose does not make it special. It just makes it ugly and the only people buying it would be die-hard performance fans of the brand. A company doesn't survive on unicorn dust and good intentions. They need to make a product that people will buy.
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