• 25
The Elkann brothers are moving in, ladies and gentlemen. First, Luca di Montezemolo handed over the chairmanship of the Fiat group to John Elkann. Now, reports from Italy are indicating that the affable Marquis di Montezemolo could be preparing to abdicate the Ferrari throne in favor of John's rakish younger brother Lapo. (That's Lapo in the picture at right, wearing the blue suit and sneakers, next to his brother John at the Alfa Romeo press conference in Geneva this year.)
Montezemolo had assumed the Fiat chairmanship after the passing of Gianni Agnelli, as the controlling family waited for its scions to become ready to take control. Once they were, the Marquis gave up the group chair to John as reports proliferated of Montezemolo's political aspirations. These were followed by public calls from within Italy's political echelon for Montezemolo to lead a coalition to eject the troubled Italian Prime Minister Silvio Berlusconi, who is currently under trial for alleged relations with underage prostitutes.

If Montezemolo does make the long-anticipated move from business and sports into politics and statesmanship, reports indicate that Lapo Elkann could be at the top of the list to take over, instead of promoting someone like CEO Amadeo Felisa, Vice-Chairman Piero Ferrari (son of company founder Enzo) or Stefano Domenicali, director of the Scuderia (a position from which both Montezemolo and Jean Todt ascended to overall control), from within Ferrari's own management.

Lapo himself has had a colorful past, driving a denim-clad 599, reportedly overdosing on cocaine with a group of transsexuals, lending a hand at a Lakers game, working for Henry Kissinger, and perhaps most pertinently, directing Fiat's marketing department.

[Source: OmniAuto.it (translated) | Image: © Noah Joseph/AOL]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      • 3 Years Ago
      That is really him? Oh god. If you thought the FF was weird and tasteless dilution of Ferrari's prestigious name, you best prepare yourself for the what will surely be the darkest automotive nightmare of our times.
        • 3 Years Ago
        Yeah, that's just what Ferrari needs, a tasteless sneaker-with-suit-wearing coke head who hangs out with transsexuals. Listen up, Ferrari... You've screwed up, big-time. I'm not going to by a 458 this year after all! None of my closest friends will this year, either.
        • 3 Years Ago
        Yes, that's Lapo but the man next to him is not his brother Jaki. And Piero is not interested in running Ferrari. And Luca is not the marquis of Montezemolo. His second cousin is. So, I don't know about these stories.
        • 3 Years Ago
        I understand what you are saying about going too far from the core Ferrari exotic sports cars, but as far as pure Ferrari's design goes, are they really pretty?
        I don't think any of the this gen ones look especially bad, 458 almost getting it all home with keeping aggressive italian curvy design, just ruining the whole deal to me with that front light cluster.

        Lambo is going for it's edgy VW+Lambo loving modern design and i just think Ferrari could do so much better on the design department and maybe new leadership could bring that. Lambo will anyways be giving Ferrari competition they haven't had for long time this and in the coming years.
        • 3 Years Ago
        Somewhere in this world there is a man who can pull off a double breasted suit with white sneakers.

        Still looking.
      • 3 Years Ago
      Enzo, we're crying with you, ol' buddy.
      • 3 Years Ago
      Clothes don't make the man.
      • 3 Years Ago
      WTF are these shoes he's wearing with the suit???

      Nothing against the guy if he likes partying, coke and trannies, but he's just too colorful for the top job.
        • 3 Years Ago
        He's going to run Ferrari, the car you drive to the party where the coke and trannies are. He knows the market.
      • 3 Years Ago
      lol at putting this guy in charge rather than the son of Enzo himself. What a joke.
        • 3 Years Ago
        Fiat SpA, Exor and the Agnellis own a majority of shares in Ferrari SpA, therefore they control the board of directors. Signor Ferrari is busy with the aircraft business and is not interested in running Ferrari. He owns a very small part of the company.
      • 3 Years Ago
      but the told me they were gona take my resume and leave it on top of the stack...and i thought the interview went really well when they said they would be in contact with me :(
      then they gave the job to this Tron???? Booooooo
      • 3 Years Ago
      This guy is an idiot.
      His brother (John, FIAT president) is the one with brains.
      Lapo is just a waste of space
      I guess being the major stakeholder in FIAT helps get the top job in Ferrari................shame
      • 3 Years Ago
      "Lapo of luxury" was voted on multiple times one of the best dressed man of and while I admit he may be weird he is definitely not "tasteless".
      I wonder how much "good taste" those making comments have - because when it comes about style and good taste I think we americans still are not doing that great ( thanks God there's Dubai out there :)


      http://www.askmen.com/fashion/style_icon_150/154_lapo-elkann-style-icon.html
      • 3 Years Ago
      Lapo Elkann is a New York-born Italian industrialist, grandson of Fiat chairman Gianni Agnelli. So, this is the only person with decent background and right family three. All others miss something. How the guy looks, what is his personal lifestyle is irrelevant IMO. Esides, is Jean Todt's appearence esteticly better or di Montezemolo has professional advantages? Come on, this is high level management work through a team of highly paid professionals.
      • 3 Years Ago
      "Silvio Berlusconi, who is currently under trial for alleged relations with underage prostitutes." - Oh yeah, that line was checked 10 times by the lawyers, I bet!

      "Lapo himself has had a colorful past, driving a denim-clad 599, reportedly overdosing on cocaine with a group of transsexuals" - What do you mean, that's not 'normal' behaviour?

      I hope Lapo gets in the door, would spice up F1 a little ;)
      • 3 Years Ago
      He also drives a white Jeep Grand Cherokee SRT8 with "American Mother F$%^&%ER" across the back bumper.
      • 3 Years Ago
      I'm sure this was just a rare fashion mis step, but really, if you're going to go with the sneaks, ditch the suit. Go with denim, and a sport coat maybe...
        • 3 Years Ago
        Uh no, wearing sneakers with a suit is definitely NOT trendy here in Europe. If by trendy you mean out-of-their-mind "fashionistas" in Milano, London or Paris - maybe. But I guess one can find those anywhere around the world (NYC?).
        • 3 Years Ago
        Actually wearing sneakers with a suit is pretty trendy these days in Europe.
        • 3 Years Ago
        trends cant dictate style
        • 3 Years Ago
        Apparently having a cocaine party with a pack of trannies is real popular in Europe too, but that doesn't mean I'm gonna go out and do THAT
        • 3 Years Ago
        I would party like it's 1999 with a gang of trannies for a week before I wore that ensemble.
    • Load More Comments