• Aug 13th 2010 at 8:29AM
  • 16

Alfa Romeo MiTo Touring Sport – Click above for high-res images

"All animals are equal, but some animals are more equal than others." George Orwell may have thought he was writing about the pitfalls of communism, but though he may not have known it, his words were eerily prophetic in the context of the auto industry. Take, for example, the latest special edition from Alfa Romeo.

Created specifically for the UK market, the MiTo Turismo Sport is another example of a special edition that's hardly any more special than the model it's based on. In fact, all it seems to do is limit selection – to three colors (black, white or red) and two engine options (gasoline or diesel, each producing a paltry 95 horsepower). What's "special" about it is that it bundles several popular options – alloys, cruise control, Blue&Me infotainment system, etc – into one package that sells at a value. So it's special, as long as you would have ordered yours within those parameters anyway, or don't mind limiting your choices.

All special editions are special, but some are more special than others. This particular example, then, is more the former than the latter. Details in the press release after the jump.

[Source: Alfa Romeo]
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Alfa Romeo UK is welcoming a new special edition version of the sporty compact Alfa MiTo to its showrooms this month. Brimming with additional content and available from just £199 a month with a £1,000 deposit, the Alfa MiTo has never been so enticingly accessible.

The new Alfa MiTo Turismo Sport combines head-turning design, dynamic performance and engineering technology with an additional £1,610 worth of optional equipment – all from just £12,895 OTR.

To add to an already attractive package, customers can also take advantage of Alfa's latest finance deal that delivers the MiTo Turismo Sport 1.4 16V 95bhp from just £199 a month with only a £1,000 deposit required.

The new sporting edition will be available in a choice of three visually arresting colours –Solid Black (as standard), Biancospino White or the new Alfa Metallic Red.

There is further choice to be had when it comes to engine power for the MiTo Turismo Sport.

The sprightly 1.4 16V 95bhp petrol version available from £12,895 OTR is joined by the acclaimed 1.3 JTDM-2 95bhp MultiJet turbodiesel, which is available from £14,410 (£219 a month with a £1000 deposit).

While the 95bhp 16V petrol engine provides a fun and engaging drive, the advanced second generation MultiJet turbodiesel engine -JTDM-2 -perfectly complements the Alfa MiTo philosophy of low emissions (112g/km of CO2) and fuel consumption (65.7mpg on the combined cycle) without compromising performance and driver satisfaction (0-62mph in 11.6 seconds).

On top of the already impressive standard equipment found in the MiTo Turismo; such as air conditioning and state-of-the-art Alfa D.N.A technology, the Alfa MiTo Turismo Sport special edition includes 16" alloy wheels, rear spoiler, cruise control, Blue & Me™ technology, fog lights and a leather steering wheel incorporating audio and phone controls.

To find out more about the new MiTo Turismo Sport or to test drive any new Alfa Romeo model, customers should visit www.alfaromeo.co.uk

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    • 1 Second Ago
      • 5 Years Ago
      I can't find differeneces with other Mito, and ok "Touring Sport" ......... but with 95hp?!
      • 5 Years Ago
      For me the MiTo is the 2nd biggest dissapointment on the auto market, second only to the alfa guilia which imho doesn't deserve the alfa batch. I love alfas and drive one... but neither of them will be my next car...
      • 5 Years Ago
      Looks nice in black, but I would not order the gas motor for this edition. My bikes put out more hp.
        • 5 Years Ago
        But if you lived in a country which produces more oil than it consumes, or didn't rely on middle east oil, or charged you more to register a higher emissions car each year (as is the case across much of western Europe), then you just might if you were using it as a daily runaround.
      • 5 Years Ago
      Hello, get out.
      • 5 Years Ago
      This is exactly what Chrysler needs in USA, a small car that stands out in the sea of Civics and Corollas. This should come to USA first, not Fiat 500.
        • 5 Years Ago
        Sea Urchin, the MiTo is actually B-segment so it would be up against the Fit and Yaris instead Stateside.
        • 5 Years Ago
        I kind of agree with you 'Urchin. Although I would prefer to see the MiTo arrive asap, I think the 500 might be the bait to lure would-be customers into the showrooms. Since Fiat is returning stateside after such a long hiatus, they may be taking a more conservative approach to a reintroduction of their products.
        • 5 Years Ago
        Yes,yes, get those Alfa Romero's ( Including the Gilliette's and Mitro's....soon!
      • 5 Years Ago
      Certainly not a very special special edition. At least give it an exclusive set of wheels or something to set it apart.

      Still, I want this car to come the US sooner rather than later. As an Alfa Romeo.
        • 5 Years Ago

        • 5 Years Ago
        I saw a few of these when I was in the UK a few weeks back

        it looks even better on the road

        one of the sexiest (if not the sexiest) cars I saw in the UK the whole week I was there.

        please bring here asap
        I hope alfa's larger sedans slated to come here will look as good

      • 3 Years Ago
      • 3 Years Ago
      Alfa MiTo looking excellent. Shape is very interesting. I bookmarked your site for continuous visit. http://themotoring.com
      • 5 Years Ago
      I get fed up with Autoblog making daft comments about UK market special editions when it clearly the writer hasn't any idea why special editions are produced for that market in the first place.

      Special editions are commonplace in the UK, particularly with French and Italian manufacturers, but Ford, Mini, Vauxhall, Rover and Honda have produced their fair share over the years too. Manufacturers often offer a wide variety of trim and engine options in European markets, and special editions are produce to bolster sales of trim/engine combinations which may be underperforming. That's why you'll often get a special edition model which looks a million dollars, but will come with one of the standard engine options. If you want more thrills, you can also always opt for the standard MiTo trims with the 170bhp 1.4 MultiAir, or 1.6 JTD units instead.

      Get your act together AB - it's embarrassing to read articles such as this.
        • 5 Years Ago

        I agree totally, Also like I have said before insurance also plays a major part with special editions being created.

        For a younger driver the difference in cost insuring and taxing an 170hp Mito or an 95 hp Mito every year could make or break a sale.

        By the way, 95hp in a small car like this is acceptable for an every day run around.
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